Hashtags. You know you should use them, but you’re not sure how or why. If you’re in that boat, that’s ok! Most of us are. They can be intimidating, to say the least.
But not to fret, my friend! We’re going to guide you through the process of how to use apartment hashtags that get the results you desire from using them.
Hashtags have been around for quite a while, yet marketers still aren’t sure how to effectively use them to increase engagement, awareness, and following.
The main goal of hashtags is to organically get your content discovered to reach your target audiences. Incorporating apartment hashtags into your posts has the potential to widen your community’s reach on social media which can create leads and establish relationships with potential renters. A win-win!
Have I sold you on hashtags yet? Alright, let’s get down to business!
How to Use Hashtags That Get Results
The last thing you want to do is start using hashtags without doing any formal research. Random use of irrelevant hashtags will get you random results. To get results it requires some digging to understand the best hashtags to use for your apartment community’s social media.
There are 3 areas worth researching to find the perfect strategy for your apartment hashtags.
- Audience: Find out what hashtags interest your target audience and pick the most relevant ones to incorporate into the content you post. Knowing what your audience talks about and enjoys will improve your engagement.
- Competitors: Keep your friends close and your enemies closer should be your motto here. Search to identify the hashtags your comps are using. This will give you fresh ideas and help to discover new hashtags to add to your list.
- Industry leaders: Following multifamily industry leaders is a good way to find hashtags to sprinkle in your content that interests your target audience and is relevant to your industry. Leaders in multifamily most likely already know what hashtags engage renters. Learn from their experience!
After researching, you’ll want to comb through your list and choose tags that are most relevant to the content you’re posting.
Let’s say you’re promoting a one-bedroom floor plan with a picture of the bedroom and you incorporate #travel. This tag has no relevance to the photo or caption; therefore, it should not be used. Misusing hashtags can tank your credibility, putting your community in a negative light.
Including local tags is an example of spot-on relevance to your community and will attract the right audience. If you’re located in Uptown Dallas, TX, use apartment hashtags associated with that community such as #DallasLiving, #UptownDallas, or #DallasApartments.
If you’re in search of relevant apartment hashtags, you can use free tools such as Hashtagify to do the heavy lifting for you. Additionally, to find related hashtags, simply type in your hashtag into the search bar and related tags will appear.
An important step in apartment hashtags is your strategy for incorporating them into your posts. Mindlessly putting in hashtags will not get the results or engagement you desire from using them.
Have you ever seen a brand drown their post in hashtags? Not only is it annoying and unappealing, it actually makes them look unprofessional and desperate for engagement.
A good rule of thumb: Strategically place your apartment hashtags into your content.
Gone are the days of putting all your tags at the end of your post. You can certainly still do that, however, try tagging with a purpose.
Here is an example of tactical hashtagging: “Looking to transition into #ApartmentLiving? Schedule a tour with us today! Located in the heart of #LOCATION, we make luxury a standard. #COMMUNITYNAME”
Strategize before pulling the #trigger.
Like we’ve mentioned before, overwhelming your content with hashtags isn’t the right approach. With hashtags, quality is more important than quantity. However, the number of hashtags is different for each social platform and is worth noting.
For Instagram, 30 hashtags are allowed but experts suggest the use of only 5-6 to not look spammy. Hashtags raise engagement by 12.6% on Instagram so they are well worth the hype. Twitter’s own research shows the use of more than 2 hashtags actually decreases your engagement by 17%. So, when it comes to quantity, it always depends on the social media channel.
Before adding a hashtag, ask yourself these two questions:
- Is this hashtag relevant to the content in my post?
- Will this hashtag reach and interest my target audience?
Ways to Use Apartment Hashtags that Get Results
Creating your own branded hashtag makes it easier for your apartment community to be found on social. In addition, having a unique community hashtag allows your renters to use it across their social media increasing your following and attracting potential renters.
An effective way to use your branded hashtag is through a contest or giveaway. Encourage your renters to post a photo around the community and use the branded hashtag as their entry into the giveaway.
Be sure the hashtag is simple and creative. If your community name is too long, try to condense it without losing its meaning. For more information on branded hashtags, read this blog post!
Industry-related hashtags are necessary to engage potential renters and acquire leads. Industry hashtags are perfect complements to your branded and local hashtags. It helps to gain exposure in multifamily and raises awareness of your community within our niche industry.
The most efficient way to use apartment hashtags that get results is to use ones that are related to multifamily. Industry-related hashtags are a pathway to your potential renters. So, they are a must!
Examples of most used multifamily hashtags:
As mentioned, be strategic about the way you place them, making sure it relates back to your content.
Integrating trending topics into your posts keeps your social presence relevant and evolving. Whenever possible use trending hashtags. Though it may not seem fitting to your platform, you can creatively apply them to your content to boost your reach.
For instance, #selfie is a very popular trending hashtag. You could cleverly use this in your content and relate it to your apartment community.
- Post a selfie inside an apartment interior to showcase its features.
- Post a candid selfie of team members or residents.
Be familiar with hashtag trends to expand your reach and make your content visible across social media!
And that just about covers it. Hopefully, your hashtag intimidation has turned into intrigue. Use these guidelines to help you conquer the realm of hashtags and effectively implement them into your content for ultimate results.
Also, we’re here to help! REPLI is your digital marketing partner from lead to fully leased. Our social media experts would love to offer guidance to your hashtag or content questions. Reach out today!
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Taylor Boyd is a digital marketing specialist with REPLI.
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