15 Apartment Social Media Ideas That Work

Coming up with apartment social media ideas that boost followers, engagement and traffic can be a real struggle. But guess what? You’re not alone.

Lucky for you, we’ve done the research for you and have composed 15 fun social media ideas for apartment communities. These ideas will help differentiate you from the competition while gaining more social media attraction. 

So sit back, relax and let’s dive into creative and fun apartment social media ideas!

Social Media ideas for Apartment Communities

Quality photos should be a priority for your apartment social media posts. The saying, “A picture is worth a thousand words” rings true for platforms such as Instagram, where the focal point of the post is the photo.

Invest in a photographer to take quality photos of your apartment community. Use a variety of images including: staged photos of units, candids of residents, and lifestyle shots of the surrounding community.

For social media, content is king. And what is better than a photo? A video. Having video content mixed into your feed can really set you apart on social media. 

Video content is a great way to engage, inform and entertain your audience. Statistics show that videos produce up to 1200% more shares than photos. So, next time you need to spice up your social media page, develop a fun video of your apartment community. You should even consider launching a YouTube channel!

Looking to boost social media engagement? An easy start is with your copy. Engage with your followers by asking them questions or proposing a call to action. 

Creating content that is engaging, can help to build a relationship with your apartment community through social media. Ask your audience to “comment below” on their favorite things about living at your apartment complex. Or develop a call to action by encouraging them to share the post! 

A fun social media idea for apartment communities could be to host a resident “take over”. You would choose a resident (ideally one with a lot of followers) to take over your social media for the day.

Community hashtags are a fun yet effective way to drive traffic to your social media account. Get creative and make the hashtag clever and easy to remember so your audience will associate the hashtag to your page. 

Also, encourage your followers to use the hashtag when posting about your apartment community. This can be an engaging technique that is a win win because it boosts engagement for you, and is also fun for your residents.

When choosing a social media platform, don’t neglect Pinterest. Pinterest can be a great tool to promote your apartment complex.

Pick high quality images and create pins and boards for your apartment communities. Provide a call to action text that direct and drive users to your website.

An awesome apartment social media idea to get your residents involved is to host a competition on Instagram. 

For example, an apartment decorating competition. Invite residents to post photos of their decorated apartment home and to enter, they must use your community hashtag, or get crazy and create a branded hashtag for the competition. 

Encourage residents to like, share and tag their friends. Pick a winner and post it on your account. Be sure to reward them with a prize of your choosing!

With Facebook Events, you can invite your followers to a local event through Facebook. Use this apartment social media idea for all your open houses by announcing it as an event on your Facebook page. 

As a bonus, take your open house to the next level by awarding the first 5 or 10 people to RSVP with a discount on their application fee! 

Implement a mind-blowing apartment social media idea by creating a segment on your account of apartment hacks & tips. 

Give your audience something they can relate to by providing them with unique and valuable apartment insights. For instance, inform your residents on 5 tips to keep their apartment organized, or offer a hack on saving kitchen space. 

Take advantage of free advertising by posting resident testimonials on your social media. There’s no easier way to advocate for your apartment community than to post current residents hyping it up.

Use testimonials already on your website and then move toward creating quick and to-the-point resident testimonials specifically catered for your social media. 

Apartment social media posts to have in the que are resident events. With each season, come fun and exciting resident events like Halloween parties and 4th of July barbecues. 

Use social media as a way to promote your events by creating festive graphics to post on your pages and stories. 

(In search of Halloween ideas for apartments? Check out this article.)

A wise person once said, “if you aren’t using content you created 400 different ways, then you just wasted that piece of content.” 

Be smart with your social media content and reproduce it as much as you can. If you created a video, turn it into a blog post, then use that blog post as a social post, and so on. This can increase your social media content sphere without spending hours creating it. 

When it comes to social media marketing, did you know that social media users rank transparency third on their list of core values? Increase your transparency on social media by including company culture and values in your social media feed.

In addition, try posting photos of new hires and employee successes. Similarly, include playful videos on your story of employees on the job. These examples will help to share your company culture with your audience. 

There’s an event always happening within local communities. Use social media and create posts to promote local businesses and events. 

This will allow your residents to be “in the know” on community events, and your apartment complex will build rapport within the local community. 

Instagram and Facebook are social media platforms you can use to draw attention to your apartment amenities. Use high quality images of amenities you can offer potential residents. Addedly, incorporate thorough details in the caption and add a link to your amenities website page. 

Ready to start creating social media posts that are fun yet effective for your apartment community? Put these 15 apartment social media ideas into play and see your accounts grow overnight! 

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