If you want your potential renters to find your apartment from their search results then you need to step up your local SEO game.
Local SEO can benefit your apartment community in various ways. Not only will it increase the chances of your apartment showing up on the search results, but it will also increase the number of traffic, leads, in-person visits, and conversions.
Local SEO is based on the searcher’s local intention. Example of local intention: when people conduct local searches like “apartment near me” or “apartment near [CITY],” the search engine will show results within their location range.
Four out of five customers use a search engine to find local information. If your apartment is not optimized for local SEO, you are missing out on potential traffic and more importantly, conversions.
When people conduct local searches, search engines collect information from website content, social pages, links, citations, and business profiles to provide accurate results. Many factors affect local SEO ranking. In this blog, we will show you 5 key factors to keep an eye on when you optimize your apartment local SEO.
5 local SEO ranking Factors
Local SEO is unique because the search results are tailor-made to the searcher’s location. Searchers are located all around the world, and different locations generate different search results. That is to say, an accurate online listing is one of the most important ranking factors in local SEO.
1. Online Listing
Claiming your apartment online is the first step in optimizing your local SEO. The most common online listing is Google My Business. It’s a free business listing tool that allows your apartment community to connect to your potential renter across Google search and maps.
Claiming Google My Business is a good starting point, but remember: Google is not the only search engine out there. Although Google has an estimated 87% market share in the United States, you don’t want to miss out on being found on other platforms. Bing Place for Business and Apple Maps Connect are two other similar listings that help your apartment community rank for local SEO.
2. Consistent and Accurate Information
When you search for answers online, will you trust the results from different sites with different answers, or will you trust a consistent answer throughout different sites? If the search engine is not receiving consistent information for your apartment community, it will be less likely to rank your apartment community higher under search results.
Keep your apartment NAP accurate and consistent. NAP is known as a name, address, and phone number, which is the most common information prospects seek out. Show up on the search results with accurate information, not conflicting information.
3. Mobile-Friendly Apartment Website
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Because most local research is conducted on a mobile phone, a mobile-friendly apartment website is key to local SEO success.
A mobile-friendly website not only increases visibility among all devices but also makes it easier for users to navigate. Your prospective renters’ time is precious, and people won’t stay long at the site where they can’t browse smoothly and easily.
Prospects are more likely to spend more time browsing on a mobile-friendly website, which increases their chance to convert. Stay ahead of the local SEO game and make your apartment website mobile-friendly for your prospects.
Want to know if your website is mobile-friendly? Test it out here.
4. Apartment Online Reputation
Your apartment reputation management is not only for your prospects but also for Google. According to industry surveys, online reviews are thought to make up 13 percent of how search engines decide to rank search results.
Online reviews and ratings is an authentic way to tell Google your apartment community is the top choice for renters. Review signals like review quantity, review velocity, and review diversity are all under the search engine’s consideration.
Need more positive reviews for your apartment community? Check out this blog post.
5. Social Signals
Social media is one of the centerpieces in digital marketing. Most apartment communities use social media as channels to grow their apartment business. However, it also functions as a way to keep your current residents engaged and attract prospective renters.
From our previous social proof post, we addressed how important it is to build your apartment authority and credibility through social media. Search engines collect shares, likes, and overall social signals and can determine if your apartment community will rank higher for Local SEO.
According to BIGCOMMERCE, increased social signals are more likely to indicate good domain authority and demonstrate a URL’s value. Therefore, the more people that react or share the page, the more valuable information search engines assume it contains.
Investing your time in optimizing social media pages and building social signals for your apartment community will benefit your local SEO in the long term. Want to know more about social media for apartment marketing? Check out our blog on 15 Apartment Social Media Ideas That Work.
After learning about the key ranking factors of local SEO, your apartment community’s marketing strategy can move to the next step – optimizing your apartment local SEO. If you want to know more about ways to boost your apartment local SEO, check out our blog here.
Tong Zhao is a Digital Marketing Specialist specializing in analytics and reputation management.
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