Thanksgiving is quickly approaching, and there is a smell of pumpkin pie in the air! But despite the joyous season of giving thanks and holiday cheer, many multifamily professionals see the fall and winter months as slow-moving for new leads.
Although the holidays have a sluggish connotation amidst this profession, you need not to worry! We have 5 Thanksgiving apartment marketing ideas that will have you ahead of the apartment marketing game during the off season.
5 Thanksgiving Marketing Ideas for Apartments
1. Host a Resident “Friendsgiving”
Friendsgiving is a blend of “friends” and “thanksgiving”, and it refers to a gathering of friends partaking in a large meal on or near Thanksgiving Day. Host your own take on Friendsgiving by throwing a dinner party and inviting current residents! Make it even more in the spirit of Thanksgiving and host a potluck, and ask everyone to bring their favorite Thanksgiving dish!
2. Sponsor a Thanksgiving 5K
What’s Thanksgiving without a 5k? Sponsor a local 5k this Thanksgiving and promote your apartment community in between. Hand out merchandise with your apartment’s branding and information while meeting potential residents! For more information on sponsoring a 5k, check out this article.
3. Donate to a Reputable, Local Charity
There’s no better way to recognize the season of giving other than helping the less fortunate around us. Choose a nonprofit organization with significant meaning to your business or community, and offer a donation annually during the holidays. Be sure to promote the content around your apartment community and on social media by posting information and pictures affiliated with the charity.
4. Get Festive on Social Media
Speaking of social media, try tailoring your social platforms to accommodate the Thanksgiving season. Take your social media marketing game up a notch and reflect goodwill, togetherness and gratitude in your online presence during the month of November. This can provide a stepping stone for your audience to view your apartment community as welcoming and a great place to call home.
5. Offer Thanksgiving Incentives
Within multifamily and real estate, it’s known that the holiday season can be especially slow for new acquisitions. However, this doesn’t mean you have to adhere to this common held assumption. If you’re financially able, offer exclusive Thanksgiving incentives for people who sign a lease within the month of November.
It’s essential that you promote the incentives across your social media platforms and with Facebook or Google ads that direct prospects to a landing page. Using a Thanksgiving apartment marketing idea such as a holiday incentive can toss big leads your way within those “slow” months.
Leverage these Thanksgiving apartment marketing ideas to make the most out of the holidays and generate solid leads. Now, you can successfully drive results no matter the time of year!
For more apartment marketing ideas around the holiday season, check out our blog post on fall marketing ideas for apartments!
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