160% Boost in Conversions and $70 Cut in Cost-Per- Conversion

How Repli Digital Advertising unlocked impressive growth in conversions and CTR for 2 properties in just 90 days.

the overview.

When it comes to multifamily marketing, every conversion matters.

For two standout communities, Repli’s bold, data-fueled ad strategies didn’t just move the needle – they blew past expectations. Both properties, one nearing 97% occupancy and the other a lease-up, achieved record growth in Q3 thanks to tailored digital advertising campaigns and a robust 90-day optimization strategy.

This is a success story in how our partnership drove a surge in conversions, reduced costs, and positioned these communities for long-term success.

the challenge.

CHALLENGE 1: KEEP CRUSHING IT

For one community, The Archer, the goal was to keep its leasing momentum strong while cutting costs and staying efficient.

CHALLENGE 2: FULL SPEED AHEAD

On the other hand, The Cottages at Tradition, was still in lease-up mode and the mission was clear: as a lease-up property that needed to generate steady momentum to fill units quickly in a crowded market.

A google page with a picture of a house and a kitchen.

Two communities, two challenges, and one solution: a strategic dgitial advertising strategy designed to hit KPIs and save money.

the solution.

Repli stepped in and launched campaigns for The Archer in April and The Cottages at Tradition in March, implementing a 90-day optimization plan fit to each community’s goals. Here’s the breakdown of how we made the magic happen:

Visual Glow Up

New price and image assets were added to boost click-through rates (CTR).

Budget Reallocation

High-cost, low-performing keywords were paused in non-branded campaigns to focus budget on high-value opportunities.

Ad Revamp

Responsive search ads (RSAs) were updated for better targeting in underperforming ad groups.

Conversion Maximization

Campaigns were shifted to “maximize conversions” bidding strategies, emphasizing ROI.

Target Audience Precision

Radius targeting was tightened to better capture local prospects, and negative keywords were added across both accounts to filter irrelevant traffic and reduce cost-per-click (CPC).

the results.

THE ARCHER

By the end of Q3, The Archer exceeded all KPIs and saw significant improvements in key metrics:

A table showing a percentage of increase in revenue and a percentage of decrease in revenue.

Conversions: Increased by 160%, with total conversions growing from 28 to 101 in just one quarter.

Cost Per Conversion: Dropped by nearly $50, reflecting greater efficiency.

Conversions: Achieved a 137% increase, with conversions rising from 57 to 135, showcasing the campaign's rapid success.

Click Through Rate: Surpassed expectations at 14%, a 5% increase over the previous quarter.

THE COTTAGES AT TRADITION

As a lease-up property, The Cottages at Tradition achieved impressive momentum:

A table showing a percentage of conversion , cost per conversion , and click through rate.

Conversions: Increased by 137%, jumping from 57 to 135.

Cost Per Conversion: Decreased by almost $70, maximizing budget efficiency.

Conversion Rate: Improved from 1.83% to 4.94%, nearly reaching KPI benchmarks of 5% or greater.

Click Through Rate: Achieved a standout 14%, well above industry averages.

from our team.

"With an impressive improvement in occupancy rate, it is clear that our strategies have been effective in driving potential renters to choose these communities as their new homes.

Our goal now is to maintain a high conversion rate while also expanding our reach to new potential renters in the area. With our proven tactics and dedication to delivering results, we are confident that these customers will continue to see great success with their digital marketing efforts."