APARTMENT MARKETING BLOG
The ultimate resource for maximizing your apartment marketing.
Discover how Google's Ask Map features are changing the way renters search for apartments and what it means for your marketing efforts.
Fake reviews are a $152 billion problem and they're hurting both renters and properties. Learn how to spot them and how to build trust with authentic reviews.
Congratulations, you’ve just gotten access to your Google Business Profile (GBP). Now that the previous owner has handed you the keys to the kingdom, you need to make some updates that align with your branding. Just as you think you’ve gotten everything updated to the new brand and are ready to let the leads roll in, Google smacks you with a dreaded “your edits have been rejected” message. Or even worse, you get a request for re-verification. Well, sh*t. It may take a couple of weeks (or longe r…), but you get everything straightened out and the updates eventually go live. But what if you could have avoided that delay and frustration in the first place?
Most multifamily marketers are using AI—but few are using it well. Learn the 4D Framework and how to show up in AI-driven apartment search.
What multifamily marketers need to know about Microsoft Bing Webmaster Tool & AI Search
Apartment search behavior is changing. Renters are no longer relying only on Google search results, listing sites, and property websites.
