DIGITAL ADVERTISING
Discover performance-driven digital ad strategies, platform updates, and expert tips to maximize your ROI across Google, Meta, and more.
Wondering why you can’t see your own Google Ads? It’s actually a good thing! Learn how Google’s smart targeting helps optimize your apartment marketing campaigns for the right renters.
Learn the best Google Ads campaigns for apartment communities. Discover when to use Search, Display, Performance Max, and more to drive leads and leases.
Looking for fresh apartment marketing ideas? Check out these creative strategies to increase leads, boost conversions, and engage with your audience. From retargeting campaigns to optimizing your website and asking your residents directly, these tips will help your property stand out and attract more renters.
Stop blending in with generic apartment ads! Learn how to create engaging, authentic, and attention-grabbing apartment marketing that drives clicks and converts prospects into residents.
Google is phasing out Enhanced CPC for Search and Display campaigns. Learn how multifamily marketers can adapt their bidding strategies to drive more leads, tours, and leases efficiently. Get expert insights from Repli!
Apartment marketers, take note! Suburban keywords are no longer the budget-friendly alternative. CPCs in areas like Cedar Park and Avery Ranch are skyrocketing past downtown Austin. Learn why this shift is happening and how to adjust your strategy before it’s too late.
Discover proven strategies for crafting high-converting apartment landing pages in 2025. Learn the latest best practices in headlines, CTAs, visuals, and mobile optimization to boost renter engagement and leads.
Unlock success in the digital landscape with Google Analytics 4 (GA4). Discover user-centric tracking, advanced event capabilities, and privacy focus. Stay ahead, understand your audience, and make informed marketing decisions. Transition to GA4 for a new level of digital success.
Starting June 2022, expanded text ads are going away. Learn why you need to start implementing responsive search ads now.
Finding the best keywords for your apartment community can be tricky however, your branded keywords can be your greatest asset for success. Here's why!
We break down our top five tips to help marketers write the perfect PPC headlines for apartments. Take your multifamily PPC campaigns to the next level.
In August 2019, Google surprised select advertisers with Beta access to their new shiny wizardry of interactive Gallery Ads. Google’s new Gallery Ads, were first introduced to us back in May, at the Google Marketing Live Keynote.
Unqualified leads are one of the biggest frustrations for leasing teams. In this post, we are going to cover how a broken customer journey is creating false unqualified leads.