64% Increase in Conversions
from Paid Ads.
How Greystar and Repli improved conversions in an oversaturated ad market.
the overview.
Greystar collaborated with Repli to optimize digital ad campaigns for Estero Oaks, a multifamily property in Florida, focusing on increasing online visibility and lead generation through targeted search ads.
Within one month, this strategic initiative significantly enhanced the property’s online presence, leading to substantial growth in user engagement and conversions, demonstrating the effectiveness of Repli’s data-driven ad management solutions in the competitive multifamily market.
the challenge.
Greystar has already built a solid reputation in the multifamily housing industry, with Estero Oaks serving as a prime example of their commitment to providing quality living spaces. Despite their success, Greystar recognized that the digital landscape was becoming increasingly competitive, making it more challenging to capture the attention of potential renters.
While their existing ad campaigns were effective, they needed to take their digital marketing efforts to the next level to stand out and attract a more qualified audience.
One of the key challenges was ensuring that their ad spend was being used efficiently to target individuals who were not just browsing but were genuinely interested in renting at Estero Oaks. The digital space is saturated with ads, and cutting through the noise to reach the right audience requires a more sophisticated approach.
Greystar needed a solution that would increase visibility, drive higher engagement, and ultimately convert clicks into leases.
This is where Repli stepped in. By leveraging advanced targeting techniques and data-driven strategies, Repli aimed to deliver the right message to potential renters at the right time. The challenge was to maximize the impact of every dollar spent, ensuring that the ads reached the most relevant audience while maintaining a competitive edge in a crowded market.
the solution.
Repli implemented a targeted search ad campaign designed to drive high-quality traffic to the Estero Oaks property website. By leveraging advanced targeting capabilities, Repli was able to identify and reach prospective renters who were actively searching for apartments in the Estero Oaks area, ensuring that the ads were seen by the most relevant audience.
The campaign utilized data-driven insights to optimize ad placements and messaging, focusing on keywords and search terms that prospective renters were likely to use.
This approach ensured that when potential tenants were searching for apartments in the local market, Estero Oaks was prominently featured in the search results, increasing the likelihood of attracting serious inquiries.
MAXIMIZE AD SPEND EFFICIENCY
By targeting the right audience with precise search terms, Repli ensured that every dollar spent was used effectively to reach prospective renters who were more likely to convert.
INCREASE ENGAGEMENT
The optimized ad placements led to higher click-through rates, indicating strong engagement from potential tenants who were actively searching for rental properties in the area.
BOOST LEAD CONVERSIONS
By driving more qualified traffic to the Estero Oaks website, Repli’s campaign significantly improved the chances of converting clicks into leases, ultimately leading to a higher return on investment for Greystar.
the results.
Since implementing Repli’s targeted search ad campaign, Estero Oaks has seen a significant increase in online visibility and user engagement. Clicks on the property’s ads more than doubled, rising from 266 to 558 – a 109.8% increase, highlighting the campaign's effectiveness in attracting interested prospects.
Remarkably, the conversion rate also improved, with Estero Oaks securing 18 new conversions during the campaign period. This growth underscores the impact of Repli’s data-driven approach to ad management, which not only attracted more clicks but also brought in high-quality leads that were more likely to convert.
Additionally, the property’s click-through rate (CTR) rose by 22.6%, reaching an impressive 14.36%, which further emphasizes the increased engagement from prospective renters. These results demonstrate how Repli’s strategic ad placement and optimization significantly enhanced the performance of Greystar’s Estero Oaks property in a competitive market.
from our team.
“Repli’s targeted approach and efficient budget management helped Estero Oaks achieve a notable increase in visibility and lead generation, despite a slight increase in cost per acquisition. For future actions, we are going to continue optimizing the campaigns to improve conversion rates while maintaining cost efficiency and begin A/B testing different ad creatives or landing pages to further enhance performance.”
Eliana Jojoa Portilla
Paid Media Manager
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