114% Increase in Organic Reach.

How Strategic Organic Social Media Skyrocketed Lease Volumes for Dream Properties

the overview.

Dream Communities partnered with Repli to harness the power of organic social media to significantly boost lease volume for our Dream Communities property portfolio. Over a focused campaign period, we achieved a remarkable 114.86% increase in organic reach within the first month, followed by a consistent 19% month-over-month growth. This strategic approach not only enhanced property visibility but also led to an average of 39 meaningful content interactions per month, laying the foundation for increased leasing activities.

An aerial view of a house and a living room

the challenge.

Dream Communities faced a competitive and evolving market, where traditional marketing methods were no longer sufficient to capture the attention of potential lessees. The challenge was to break through the noise and increase lease volume without relying on paid advertising strategies. The goal was to leverage organic social media to build a strong, engaging online presence that resonates with their target renters and drives leasing inquiries.

the solution.

To address this challenge, we implemented a multi-faceted organic social media strategy. Our approach included:

CONTENT DIVERSIFICATION

Developing a mix of engaging, informative, and visually appealing content tailored to the interests and needs of the target audience. This included virtual tours, tenant testimonials, community highlights, and real-time property updates.

COMMUNITY ENGAGEMENT

Actively engaging with followers through comments, messages, and interactive posts to build a loyal online community and enhance brand trust.

HASHTAG OPTIMIZATION

Utilizing targeted hashtags to increase content visibility and reach potential lessees actively searching for properties.

CONSISTENT POSTING SCHEDULE

Maintaining a regular posting schedule to keep the audience engaged and informed, leading to higher organic reach and interaction rates.

ANALYTICS AND ADAPTATION

Regularly analyzing engagement data to understand audience preferences and continuously refine the content strategy for optimal results.

the results.

The organic social media campaign yielded impressive results:

A 114.86% increase in organic reach in the first month, demonstrating the effectiveness of the content and engagement strategy.
Sustained growth with a 19% month-over-month increase in organic reach, indicating a growing interest and engagement from the target audience.
An average of 39 content interactions per month, reflecting high audience engagement and interest in the properties.
Notably, these enhanced social media efforts led to a significant increase in lease inquiries and conversions, directly contributing to an uptick in lease volume.

A graph showing increase in organic reach in the first month

This case study underscores the potential of organic social media in driving real estate leasing activities. By strategically leveraging engaging content, community interaction, and data-driven insights, we successfully increased our client's lease volume, demonstrating the power of organic digital strategies in today's competitive market. If you're looking to elevate your property's online presence and leasing success, our approach offers a proven pathway to achieving these goals.

A graph showing an increase in organic reach over the month

from our team.

"Our organic social media strategy wasn't just about posting content; it was about weaving a digital narrative that resonates deeply with our audience. We focused on creating a community around our properties, not just a customer base. The results speak for themselves - when you engage people in a story they care about, they're more likely to become a part of it."