163% Increase in Property & Unit Specific Video Tour Engagement.

Realync Unit-Level Video Tour Integration on Repli Property Websites for The Dolben Company

Whether you're a property manager or a renter, Realync's technology enhances the leasing experience by bringing properties to life through its innovative video platform, making virtual tours and live video leasing accessible worldwide.

Together, we teamed up to deliver an integration that offers an unparalleled prospective renter experience for Dolben, combining Repli's cutting-edge website solutions with Realync’s powerful video leasing platform.

the overview.

The Dolben Company collaborated with Repli and Realync to integrate unit-specific video tours onto the floor plans page of Caro Tuscan Village, their pilot property website for testing out this initiative.

Within 30 days, this strategic move transformed the way prospective renters browsed Caro Tuscan Village’s floor plan offerings, bringing tremendous increases in user engagement and highlighting the power of leveraging videos on property websites.

A video of a kitchen with white cabinets and stainless steel appliances.

the challenge.

Dolben already had some properties in their portfolio with over 100 unit-specific videos and growing, and they had launched over 60 beautifully designed property websites with Repli in the past year. The only thing missing now was finding a way to leverage these videos to stand out in a competitive multifamily market.

A laptop computer is open to a virtual tour of a house.

Presenting the right video at the right moment in a way that doesn’t break your visitor’s browser and produces the most highly-qualified leads – that’s where the dynamic duo of Realync unit-level video tours and Repli property websites comes in.

the solution.

In collaboration with Realync, Repli pulls in unique video tour links through our integration and directly match them to the corresponding unit that is shown on Caro Tuscan Village’s floor plans page at the floor plan and unit level.

As long as there is a video tour that is available in the API, a video icon will appear next to its matching floor plan where prospects can browse the specific unit they’re interested in and see the video for that exact unit.

This enhancement on the property website allowed us to strategically incorporate rich media to strengthen the community’s SEO performance, increase engagement, and boost credibility and lead conversions amongst prospective renters:

STRENGTHEN SEO PERFORMANCE

Major search engines like Google prioritize engaging multimedia that not only attracts visitors but also keeps them on the site longer. Videos are highly effective at capturing and retaining interest, which in turn signals to search engines that a property website offers valuable content.

As a result, it’s more likely to rank higher in search results – increasing visibility and driving more traffic to your property.

INCREASE ENGAGEMENT

Videos offer a dynamic experience of the property, showcasing its amenities and vibrant community life in vivid detail. This engaging format captivates prospects for longer durations compared to static apartment photography since it provides a more comprehensive enticing glimpse into what the property has to offer.

BOOST CREDIBILITY AND LEAD CONVERSIONS

Video tours empower prospects to make more confident leasing decisions, giving them a clear understanding of what your property has to offer before they even apply or step through the door.

Moreover, renters who convert on your website will likely have already seen the exact unit that is available, in their price range, and has the balcony view that they want – making the process for closing the lease even more efficient and streamlined than before.

the results.

Since integrating Realync’s unit-specific video tours into its Repli property website, Caro Tuscan Village experienced a significant boost in user engagement. Daily video tour views surged from 8.4 to 22.1 – a 163% increase that underscores the impact of leveraging video content in multifamily marketing.

A graph showing the number of views and the percentage of increase.

Remarkably, 88.5% of all video tour engagement at Caro Tuscan Village has come from their unit-level video tours embedded on their Repli site.

A pie chart with a purple slice in the middle.

The results speak for themselves: this integration has redefined how prospective renters explore properties online, making it easier for them to visualize their future home and make informed decisions with confidence.

from our team.

"Communities like Caro Tuscan Village are already leveraging amazing tools like Realync during the leasing process. This new partnership, which integrates Realync's video content directly into Repli's websites, helps boost the value these communities get from both platforms. The massive increase in video engagement indicates a strong demand renters have for unit-specific video tours, and together, we have made these tours more accessible on our websites."