211% Growth in GBP Search Views, 21% Increase in New Users, and More.

Transforming Digital Strategy with Repli's Full-Stack SEO & Advertising Solutions

the overview.

In a crowded multifamily market, standing out can be tough. That’s where Repli stepped in, shaking sh*t up and delivering a digital transformation that led to standout results.

In March 2023, a growing multifamily operator partnered with Repli to revamp their digital presence. What started with 8 property websites grew to 20, with 4 more on the way.

A phone with a google ad icon next to it.

Using Repli’s full-stack SEO and advertising strategies, this operator saw a 211% increase in Google Business Profile search views, 28% more organic clicks, and more improved rankings across the board.

This visibility boost didn't just make waves – it made leases. Higher traffic naturally drove more leads and boosted occupancy rates, lowered cost per lease, and pushed leasing volume to new heights.

By Q3 2024, the initial 8 property websites showed significant year-over-year growth in SEO, engagement, and lead generation. This is how we turned up the dial and made digital performance this operator’s new competitive edge.

the challenge.

Facing a highly competitive market, this multifamily operator sought to drive more qualified traffic to their property websites.

Their existing websites weren’t ranking for local search terms, resulting in underwhelming traffic and minimal engagement from prospective renters. They needed a comprehensive digital marketing strategy that could scale and deliver measurable results.

That’s where Repli came in to shake sh*t up and raise the bar for digital marketing performance.

the solution.

To address these challenges, Repli crafted a multi-faceted strategy with our full-stack services package:

FULL STACK SEO

1. Optimized each website for key local search terms

2. Ensured a mobile-first design for optimal user experience

3. Revamped website speed – because who wants a site that lags behind?

FULL STACK ADS

4. Targeted high-intent audiences through Google Ads

5. Used retargeting strategies so that these properties stayed top of mind for renters

6. Built a cohesive strategy across all touch points to drive more qualified leads

the results.

By Q3 2024, the results of the operator’s first 8 property websites with Repli demonstrated substantial growth across several key metrics when compared to Q3 2023:

A bar graph with purple and orange bars on a white background.

A graph showing the percentage of people who increase their search views.

A purple and orange bar graph with a percentage of 7.1%

Most notably, the websites’ click-through rate hit 7.1% in 2024 Q3, well above the industry average of 2.12%. It’s clear that when Repli comes to play, we’re ranking at the top of our game.

This collaboration showcases how a comprehensive digital strategy can propel a multifamily operator from steady traffic to standout success. With Repli's tailored SEO and advertising solutions, this operator achieved record growth, positioning itself as a leader in their market.

from our team.

"Our goal was to drive more traffic while fostering real engagement with prospective renters. These results show the power of a full-stack digital marketing strategy that isn’t afraid of shaking sh*t up."