5600% Increase in Organic Search Impressions.
Transforming CWS's Online Presence with Multiple Domain Structure
the overview.
CWS Apartment Homes recognized the need to enhance their digital footprint to better showcase their diverse portfolio of properties and drive engagement. Previously, all 104 properties were listed on their corporate website under a single domain. In response to evolving market demands and the desire for personalized user experiences, CWS embarked on a strategic initiative to transition to a multiple-domain structure.
This case study highlights the challenges faced, the solution implemented, and the remarkable results achieved within the first 30 days post-launch.
the challenge.
CWS faced several challenges with their previous single domain structure:
- Limited Customization Options. Inability to tailor branding and user experience for each property.
- Suboptimal Search Visibility. Difficulty in improving search engine rankings and attracting qualified traffic.
- Lack of Personalization. Challenges in providing personalized marketing campaigns and user experiences for diverse target audiences.
- Inadequate Tracking and Analytics. Difficulty in gathering comprehensive data and insights due to the centralized nature of the website, hindering informed decision-making and optimization efforts.
the solution.
In collaboration with Repli, CWS decided to transition to a multiple domain structure, creating individual websites for each property. This strategic move aimed to address the following key challenges:
Customized Branding and User Experience.
Tailored branding and user experience for each property, allowing CWS to highlight unique features and amenities effectively.
Enhanced SEO and Visibility.
Improve search engine rankings and increase visibility for targeted keywords and local search terms, driving more qualified traffic to each property website.
Targeted Marketing and Advertising.
Personalized marketing campaigns tailored to the specific demographics and preferences of each property's target audience, leading to higher engagement and conversions.
the results.
The transition to a multiple domain structure yielded remarkable results within the first 30 days post-launch:
ORGANIC SEARCH IMPRESSIONS.
Transitioning to a multi-domain structure empowered CWS to dominate more of the SERPS, with organic search impressions showing the initial boost in performance and success. Organic search impressions have continued to grow even after the initial 30 day post-launch timeline.
from our team.
"We believe embracing a multiple-domain structure for property websites gives our customers like CWS unparalleled opportunities to boost their online presence. CWS's huge success in the first 30 days after launching shows how powerful this approach can be. It's not just about getting more views or engagement; it's about building real connections with people and getting solid results that drive property growth.”
Michael Estep
COO, Repli
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