Winning the Website Game.
Repli Crafts Award-Winning Multifamily Website for Avenue5 Residential.
the overview.
In April 2023, Repli partnered with Avenue5 Residential to create an innovative, high-performing website experience that not only captured Avenue5’s vision but also earned prestigious Gold and Silver Davey Awards for outstanding design and functionality.
A key factor in this success was the seamless collaboration between Repli and Avenue5’s in-house design agency, Studio5.
As more multifamily companies develop internal creative teams, Repli excelled in this role, working closely with Studio5 to launch fully custom websites tailored to Avenue5’s brand. These sites delivered an intuitive user experience while standing out in a competitive digital landscape.
challenges & solutions.
Avenue5 Residential needed a high-performing, visually striking website with seamless mobile usability, strong SEO, and brand consistency. Repli delivered a custom, scalable platform that empowered their team and set a new standard in multifamily digital experiences.
Integrating Aesthetic & Functionality.
Avenue5 needed a visually compelling, high-functioning website. Repli delivered a design that captured each property's essence while ensuring seamless navigation and strong conversions.
Solutions.
- Developed a custom site architecture that balanced modern design with intuitive usability.
- Ensured a seamless user journey from discovery to conversion.
- Optimized for mobile-first experiences, enhancing accessibility and engagement.
User-Centric, Mobile-Optimized Design.
A majority of renters begin their apartment search on mobile devices. So naturally, Avenue5’s website aimed to deliver a seamless, high-performance experience across all screens.
Solutions.
- Implemented a fully responsive design that dynamically adjusts to different devices.
- Prioritized mobile-friendly navigation, making apartment searches effortless.
- Enhanced page load speeds and performance metrics to improve user retention.
Advanced SEO for Maximum Visibility.
A stunning website is only effective if it reaches the right audience. Avenue5 needed a strategy to increase organic search rankings and drive quality traffic.
Solutions.
- Conducted in-depth keyword research to target high-intent apartment seekers.
- Implemented structured data and metadata enhancements for better search visibility.
- Integrated analytics for ongoing SEO optimization and performance tracking.
Custom Yet Scalable Platform.
Avenue5 wanted a website that could maintain a strong brand identity while allowing for easy updates and expansion.
Solutions.
- Created a flexible, highly customizable platform that Studio5 could easily adapt.
- Built-in scalability to accommodate future property additions and modifications.
- Maintained brand consistency across all custom-built property sites.
the results.
The collaboration between Repli and Avenue5 led to a website that exceeded expectations, delivering measurable success.
The Stack House Apartments website won the 2025 Davey Award for its innovative design and functionality. Significant increases in website traffic, time-on-site, and lead conversions.
A stronger digital presence that allowed Avenue5 properties to stand out in the competitive Seattle market. Prospects are making more confident leasing decisions, streamlining the conversion process. This seamless digital experience not only enhances engagement but also reduces friction, leading to higher-quality leads and faster lease signings.
client feedback.
“Repli has been an incredible partner for Avenue5 in the Seattle market! Their dedication and expertise are evident in every aspect of their work. The Repli platform allows us to seamlessly integrate advanced website functionalities with Studio5-crafted website designs, ensuring an unrivaled website experience. It’s exciting to see Repli bring our custom designs to life, creating websites that allow our clients to stand out from the competition.”
Morgan Gierke
Regional Marketing Specialist
Avenue5 Residential
from our team.
“Designing Avenue5’s website was all about balance, creating a visually striking experience without sacrificing functionality. Our collaboration with Studio5 and Repli ensured that every element, from custom aesthetics to seamless navigation, worked together to enhance the renter’s journey. Winning the Davey Award was a testament to the power of thoughtful, user-focused design and I’m incredibly proud of us all.”
Julia Sharrock
Senior Web Designer, Repli
About Us.
Repli empowers property management companies with innovative, scalable, and high-performing website solutions. Our expertise in website development, SEO optimization, and seamless integrations helps clients dominate the digital market.
About Partnership.
Avenue5 Residential is a leading property management services firm overseeing 700+ properties across the U.S. Their Studio5 Team is their internal team that has partnered with Repli to elevate the Avenue5 Residental portfolios’ digital presence and deliver exceptional renter experiences.
Repli and Avenue5’s collaboration proves that exceptional digital experiences are built at the intersection of design, functionality, and strategy. This award-winning website sets the standard for the future of multifamily housing online.
About Davey Awards.
The Davey Awards is an international awards program that honors outstanding creative and marketing work exclusively from small shops, boutique agencies, internal creative teams, and independent creators.
The Davey Awards is reviewed by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed brands, including Spotify, Tinder, Disney, Microsoft, JP Morgan, Wired, and many others.
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