When You Use Renter Personas -
You Get Better Leads for Less Money
Learn how to take generation characteristics such as age, lifestyle, hobbies, shopping preferences, and more, and use them to create detailed renter personas that can inform and revolutionize your digital marketing strategy.
With the right renter personas, you can tailor your marketing efforts more effectively, making it easier to reach your target audience and drive more conversions. Don't miss out on the opportunity to use detailed renter personas to take your digital marketing efforts to the next level!
More than 40 Pages of Research
Instant access to in-depth research into the wants, needs, and habits of each generation.
Guided Renter Persona Template
Step-by-step guided template to create the perfect renter persona for your apartment community.
Sample Digital Marketing Strategy
Take your brand new renter persona and use it to improve your digital marketing strategy.
Use Generation Information to Understand Your Community Demographics
Stop wasting money on the wrong marketing tactics. By developing a deep understanding of each generation, you can craft marketing strategies that will reach your target demographic in a cost-effective and more impactful way.
Breaking Down the Generations
From social media usage to preferred amenities - discover what matters most to each generation of renters. Then use that information to improve your marketing strategies.

Meet the Millennials
Do Millennials prefer location or upgrades? How important are pet-friendly amenities? Should you advertise on Snapchat?
Get the answers in Chapter 2

Booming with Baby Boomers
Why are Baby Boomers turning back to renting? Is Facebook a valuable channel? Does the personal touch still matter?
Get the answers in Chapter 4

Zooming with the Zoomers
Do Zoomers prefer renting or buying? Should you focus your efforts on Instagram, Facebook or YouTube? Do they use an ILS or the community website?
Get the answers in Chapter 1
FAQs
Got a question? We’re here to help.