Search Engine Optimization (SEO) vs Generative Engine Optimization (GEO) in Multifamily Marketing

Through practical strategies, detailed case studies, and insights from industry experts, the content is designed to help multifamily professionals effectively harness the power of both SEO and GEO. This approach ensures that properties not only attract but also deeply connect with potential residents in meaningful and impactful ways.

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"While organic search undeniably accounts for a dominant 53% of trackable website traffic, maximizing its full potential impact requires an integrated, multi-channel approach. Recent data shows that combining organic with paid search marketing can drive a remarkable 68% of total web traffic when these channels are leveraged cohesively and effectively."


| Sara Stiles, Marketing Manager at Hyly.AI


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eBook Created in Partnership with Hyly.AI

Founded in 2010, Hyly.AI is a multifamily marketing technology company. We create AI products to improve experiences across multifamily. The power of Human + Machine inspires our product development. We create cohesive experiences through tailored AIs for prospects, residents, and marketing teams.

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Repli's Proven Strategies and Knowledge

We work with multifamily properties and organizations around the world to help them own their online presence. We’re here to simplify the prospect-to-resident experience, creating and connecting the dots wherever you show up online – from websites and SEO to ads and beyond. We’re not an agency… we’re a class of our own, and we're here to shake shit up for good.

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Elevating Industry Knowledge Through Collaboration

Collaborating with Hyly.Ai enhances collective expertise and fosters innovation by pooling diverse insights and experiences. This partnership amplifies educational efforts, providing richer, more comprehensive resources that benefit the entire industry. Together, we can drive forward best practices and elevate the standard of knowledge-sharing, ultimately contributing to the industry's overall growth and success.

FAQs

Got a question? We’re here to help.

  • Is this really free?

    Yes, these templates are available to download and use free of charge. We understand the importance of providing valuable resources to support your social media marketing efforts, and we want to help you create engaging content without any additional costs.

  • Who is this SEO vs GEO Downloadable for?

    The SEO vs GEO Downloadable is for all those involved in the digital presence of the property. This downloadable provides comprehensive strategies for utilizing SEO and GEO. This ebook was created in partnership with Hyly.AI and Repli.

  • What is GEO?

    GEO is all about creating content that aligns with AI-driven search engines that deliver personalized and dynamic results based on users' specific queries and context. This can include adapting your content to flexibly respond to different formats and platforms (think AI chatbots and AI-powered search engines) and offering engaging and interactive experiences that resonate with your target audience. 


  • Can SEO and GEO be used together?

    Absolutely. It's smart to use both strategies to cover all your bases and get the best of both worlds. SEO caters to the classic search engines, while GEO zooms in on the AI-driven ones.


  • Is GEO becoming more important than SEO?

    Both strategies have their perks and cater to different types of search engines. It's not about picking one over the other – it's about knowing what each does best (classic search engines vs. AI-driven tools) and using them together for maximum impact.

  • Will GEO replace SEO in the future?

    Likely, GEO will only partially take over from SEO. While AI-driven search engines are on the rise, traditional search engines are still a major part of how people discover information online. So, mixing both SEO and GEO for a balanced approach is the way to go.

  • Can I share this Downloadable with others?

    Yes, you are more than welcome to share this Downloadable with your colleagues, friends, or anyone who may find them valuable. We believe in fostering a collaborative community and supporting one another in our marketing efforts. However, we kindly request that you share the download link or direct them to our website, so everyone can access the templates and any future updates we may provide.


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