15 Google Business Profile Post Ideas for Apartments

Your Google Business Profile isn’t just another listing—it’s a powerful tool to capture renter interest, boost visibility, and keep residents engaged. But if your posts are few and far between (or, let’s be real, nonexistent), you’re missing out on easy wins.

Want to turn your GBP into a leasing machine? We’ve got you covered with 15 post ideas to keep your community front and center.

1. The Special Offers Post

Highlight move-in deals, waived fees, or referral incentives to attract prospects. Urgency and exclusivity can push prospects to act fast. 

Example: 
Move-in Special! Sign a lease by [date] and get your first month FREE! Contact us today to schedule a tour. 🏡✨

2. The Pet-Friendly Post

Pet owners are always looking for places that welcome their furry friends. Show off your pet-friendly amenities to make your community stand out.

Example:
Got pets? We’ve got perks! Our dog park, pet spa, and walking trails make this the purr-fect place for you and your furry friend. 🐶🐱

3. The Resident Testimonial Post

Social proof builds trust. Sharing real resident experiences helps future renters feel confident about choosing your community.

Example:
⭐️⭐️⭐️⭐️⭐️ 'I moved in six months ago, and it’s been the best decision! Amazing staff, quiet community, and the pool is a dream. Highly recommend!' – [Resident Name]

4. The Upcoming Events Post

Events create a sense of community and show potential renters that your property is more than just a place to live—it’s a place to belong.

Example:
🍕 Free pizza? Yes, please! Join us this Friday at 6 PM in the clubhouse for a resident pizza night. Meet your neighbors and grab a slice!

5. The Community Spotlight Post

A great location is a major selling point. Highlight nearby dining, shopping, and recreation to show off the perks of living at your community.

Example:
Craving the best tacos in town? 🌮 Good news – you’re just 5 minutes from [Local Restaurant]! Living here means easy access to all the best dining, shopping, and entertainment.

6. The Seasonal or Holiday Post

Tie your posts to the time of year! Holiday cheer and seasonal themes make your community feel inviting and active.

Example:
The holidays are here, and our clubhouse is all decked out! Stop by for hot cocoa and a holiday movie night this Saturday at 7 PM! 🎄

7. The Apartment Feature Highlight Post

Showcase what makes your apartments unique. The right feature can be the deciding factor for potential renters.

Example:
Love a modern kitchen? Our [floor plan name] has sleek stainless steel appliances, quartz countertops, and an open layout that’s perfect for entertaining. ✨ Schedule a tour today!

8. The Move-In Tips & FAQs Post

Moving can be stressful—help ease the transition for new residents with helpful tips and reminders.

Example:
Moving in soon? 📦  Here’s a quick checklist: Set up utilities, register for parking, and don’t forget to grab your resident portal login. Need help? Stop by the leasing office!

9. The Meet the Team Post

People want to know who they’ll be interacting with. A friendly introduction to your team helps personalize the leasing experience.

Example:
👋 Say hi to Lisa, our Leasing Manager! Whether you're looking for a new home or have questions about your lease, she’s got you covered. Stop by and say hello!

10. The Resident Appreciation Post

Happy residents lead to great reviews and referrals. Show your appreciation with shoutouts and small perks.

Example:
We love our residents! To show our appreciation, grab a free coffee and pastry in the leasing office this Friday morning. ☕️🥐

11. The Maintenance Tips & Reminders Post

Preventative maintenance helps keep things running smoothly. Share seasonal reminders to keep residents informed.

Example:
Cold weather tip! Keep your heat above 55°F and let your faucets drip overnight to prevent frozen pipes. ❄️ Questions? Our maintenance team is here to help!

12. The Before & After Post

People love a transformation! Show off your latest renovations or community upgrades to get potential renters excited.

Example:
Check out the glow-up! 🔨 Our newly renovated units feature modern finishes, upgraded lighting, and brand-new appliances. Book a tour to see the difference!

13. The Safety & Security Post

Reassure current and future residents that your community is a safe place to call home.

Example:
Your safety is our priority! Remember to lock your doors, use your key fob at all access points, and report any concerns via the resident portal. 🚪

14. The Local Job & Career Opportunities Post

Short commutes are a big deal! Highlight nearby employers and job opportunities for prospects looking for convenience.

Example:
📢 Looking for work close to home? [Local Business] is hiring just minutes away! Living here means shorter commutes and more work-life balance.

15. The Social Media Engagement Post

Encourage residents to engage with your property online, creating organic social proof and boosting visibility.

Example:
📸 We want to see your favorite spots around the community! Tag us in your photos for a chance to be featured on our page.

Keeping your Google Business Profile active with fresh, engaging content can make all the difference in attracting renters and building a connected community. The key? Consistency. Test out these post ideas, see what gets the most engagement, and refine your strategy from there.

Need help leveling up your apartment marketing? We’re here for it.

Siobhan is the Head of Marketing at Repli. With over 10 years of digital marketing experience, Siobhan is dedicated to pushing boundaries and disrupting the industry by sharing insights on trends, technology, and best practices to help multifamily marketers thrive. When she's not creating content, she's often traveling with her family, filming k-pop dance covers, or exploring her favorite restaurants.