Integration Innovation.
Barrett & Stokley’s Digital Evolution: Enhancing Leasing Engagement with Realync & Repli
the overview.
Barrett & Stokely, in collaboration with Repli and Realync, took a bold step in modernizing their digital leasing experience. By integrating unit-specific video tours directly into their property websites, they aimed to enhance their online presence and provide a seamless experience for prospective renters.
With 14 turnkey Repli-designed websites and a wealth of video content across their portfolio, Barrett & Stokely sought to bridge the gap between video engagement and the leasing process. Their partnership with Repli and Realync enabled them to embed unit-specific video tours into property listings, making it easier than ever for prospects to explore available units and make informed leasing decisions.
the challenge.
Leveraging Video Content for Maximum Impact.
Despite having a robust collection of video tours, Barrett & Stokely lacked an intuitive way to integrate them at the floor plan and unit level within their property websites.
Their goals included:
Maximizing Video Impact – Leveraging existing video content in a way that directly influences leasing engagement.
Enhancing UX –
Providing an easy-to-use, visually engaging interface for prospects to explore unit-level video tours.
Boosting SEO & Performance –
Ensuring videos contributed to search rankings without compromising site speed.
Improving Lead Quality –
Delivering personalized content to attract high-intent renters.
the solution.
Through a strategic partnership with Repli and Realync, Barrett & Stokely implemented an API-driven video integration, revolutionizing their digital leasing approach.
the results.
The impact was immediate and substantial. From June to August, the Dream Properties portfolio witnessed an outstanding surge in SEO performance:
- 560%+ increase in new users underscoring the website's content appeal.
- 645% increase in total sessions, indicating heightened user engagement.
- 973.9% increase in engaged sessions, showcasing the website's ability to captivate and retain visitors.
- 30% average increase in lead generation.
- 21% average increase in leasing velocity.
Overall, the portfolio is trending upward, and as we enter the fourth month since launch, our website traffic is still going strong.
This case study exemplifies Repli's commitment to delivering exceptional results in record time. We turn challenges into opportunities, and with our digital expertise, we help our clients shine in the online realm. If you're ready to transform your digital presence and achieve remarkable results, Repli is here to make it happen.
from our team.
"I am immensely proud of our team's unwavering commitment to innovation and excellence. Our proprietary software, MultiHub, stands as a testament to our dedication to pushing the boundaries of what's possible in the digital marketing space. It is the driving force behind our ability to deliver exceptional results with unparalleled speed.
In an industry often bound by the status quo, we have boldly chosen to redefine the norm, and this case study exemplifies the transformative power of our commitment. We don't just meet expectations; we exceed them, setting a new standard for what is achievable. At Repli, we don't just follow trends; we set them."
Corbin Wrights
CEO & Founder, Repli
Ready to elevate your property website?
Best-in-class corporate and property websites. Discover something better with Repli.
