Photography is a direct reflection of your property, and professional photography can help you tell the story of your apartment community.
Imagine yourself as a prospective renter who is searching for future apartment homes. You come across two apartment properties. One has impressive professional photographs to back up all the stellar amenities and floor plans they have. Another one has outdated photos, and some even seem to be blurry.
Given this information, which one do you think the renter will choose between to submit an application to?
67% of consumers say the great image quality is essential when choosing and purchasing products. There is no denying that quality photos can potentially impact renters and their decisions to visit or choose your apartment community.
In this blog, we will break-down 6 benefits of professional photography for your apartment community and take advantage of professional photographs.
Reasons You Need Professional Photography
1. High-Quality Photos
The apartment gallery is the first opportunity for prospects to see what your space is all about. To leave a good first impression and stand out among your competitors, you need to make sure your apartment photos are high-quality.
With a smartphone in hand, everyone can be a photographer, but the equipment really makes a difference. Professional photographers have the type of equipment needed to produce images that impress. There is a huge difference between phone cameras and professional cameras.
According to Devore Design, professional photos increase in listing views 61% compared to non-professional images.
Your apartment community needs to represent everything you want your prospective tenant to know—your images tell it all.
2. Technical Skills
Everyone can take pictures, but not everyone is a photographer. There is a blend of technical skills involved with photography like angles, leveling, lighting, and composition. A professional photographer knows how their equipment operates, and more than that, they understand photography principles.
Ever heard the saying “it’s all about angles”? Not only does it apply to selfies but also to apartment photography. Without right angles, leveling, and lighting, your spacious and modern apartment floor plans will not 100% reflect in the pictures.
Without light, there is no photo. A good photographer will examine and adjust the light before the photoshoot. Natural light is one of the best for apartment photos so make sure to schedule your apartment photoshoot on a day with good weather and plenty of light.
Photographers use tripods to level the photos and keep them balanced. This eliminates awkward angles and inaccurate photos.
There are so many details, technical skills, and practices involved in photography that only professionals are versed in. Leaving your apartment community photography to the professionals will help you save a lot of time and energy, and get you the best outcome.
3. Drone Photos
Apartment exterior drone shots are popular among apartment communities. Exterior photos not only showcase the apartment building and outdoor space but also highlight the location and surrounding neighborhood.
There are even more technical skills and practices involved in drone photography. You can leave it to professional photographers to capture the best angles and exterior shots of your apartment building.
4. Benefits Social Media
Apartment photos come handy when conducting social posts. Nothing is better than backing up your words with professional apartment imagery.
Drone photos can be used under neighborhood content, and interior photos can be posted when mentioning your apartment amenities and features.
More than half of consumers say the quality of a product image is “very important” in selecting and purchasing the product. We can conclude that low-quality photos interrupt not only prospects’ website user experience, but also lower the chance of them becoming your future residents.
As marketers, we understand how important social media is in marketing. From our own clients’ social accounts, we found that posts containing high-quality apartment images typically have the highest engagement rates.
Consistency in your apartment photography is a way to show your community’s personality. You don’t want your prospective renters to see your apartment photos in a different size, filter, or edit. We recommend the apartment community use the same filter and edit for the photos to maintain a consistent style on multiple platforms.
Consistency in your apartment photos not only shows the professional side but also highlights the credibility of your community. Keep it consistent and keep it professional. 🙂
6. 3D Virtual Photography
Virtual tours have become a must in apartment marketing. Apartment photographers should be very familiar with providing apartment community 3D photography. As we mentioned earlier, photography involves many professional skills, and it’s even more complicated when it comes to 3D images.
3D virtual photography gives your prospects the opportunity to envision themselves living in your apartment community.
One thing to keep in mind is that you want to make sure you own all the right to your apartment photos, so you’re not being charged extra when using them in different media.
If you are looking for professional photography to best capture your apartment community, contact us today, or view our creative packages now!
Tong Zhao is a Digital Marketing Specialist specializing in analytics and reputation management.
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