Videos have the ability to transport people from their laptop or phone screen to another place entirely. Investing in apartment videography will set you apart from your competitors in the multifamily industry.
How? We’ll show you!
Nowadays, apartment photography on your website is a given. But videography is becoming the standard, and a necessary feature your users are starting to expect. A video on a landing page can increase conversions by 80% or more. Read that again.
Below, we give four types of apartment videography that you should be using as a marketing tool for your website and social media.
4 Types of Apartment Videography
1. Community Walk-Through Tours
Walkthrough videos of your community provide prospects with an immersive experience before ever stepping foot onto the property. Users can tour online floor plans, amenities, and other spaces around your community.
Walkthrough tours allow prospects to view your community the same way one would in real life.
It’s as close to an in-person experience one can get, making it a great alternative if unable to visit the property because of distance or time.
In addition, online community tours have become even more of an important marketing tool as leasing has gone almost entirely virtual due to COVID-19.
2. Website Banners
Background videos have become one of the biggest trends in web design; your website banner is the perfect place to show off your impressive apartment videography.
Video banners can help to set the tone and mood of your website and will immediately capture the attention of your user. Also, Website banners are a fun and effective way to display an aerial or drone view of your community–but we’ll get to that later!
Other than its immediate appeal, video backgrounds have been known to encourage visitors to stay a site longer which can improve your conversion rates.
People care about and want to know the community surrounding your property. Lifestyle videos showcase neighborhood hotspots, letting potential renters imagine what a typical day could entail.
Lifestyle videos excite prospects. And we’re not just talking about the fun music playing in the background. 😎 They provide a unique perspective of the culture your town possesses and can become a great resource for users to go back to.
Speaking of resources, make sure your lifestyle video shows your neighborhood or town staples. What is your neighborhood known for? What are you close to?
Incorporate shots of nearby town centers, parks, restaurants, shopping, and other entertainment in the area.
4. Aerial / Drone Videography
Aerial videography is taken from the air and is usually accomplished by a drone. Drones offer a first-person view (FPV) of an area that would normally be impossible to achieve without it.
With a birds-eye-view being its claim to fame, aerial videography can capture your entire community exterior, which makes for the most captivating website banners.
What’s more, this type of videography can also be put to great use by shooting your amenity spaces, surrounding locations, & neighborhoods.
Take your site experience from a 1 to a 10 by adding aerial video to your website!
Want to know more about incorporating apartment videography and other creative onto your website pages? Check out our creative packages today! Or, contact us to speak to one of our creative specialists.
Taylor Boyd is a digital marketing specialist with REPLI.
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