What’s the most important feature of your website? The answer is: there are many must-have features you need to consider when planning your apartment website design.
The features you implement into your website design have the potential to increase traffic to your site and acquire more quality leads. Which turns into signed leases and units filled! Oh, day!
REPLI has been and continues to be a well-known expert in website design features. We create turn-key apartment websites on a daily basis for our clients and customers.
Allow us to show you the top 10 features you must have for a banging apartment website design!
10 Must-Have Apartment Website Design Features
1. Special Offer Pop-Ups
If your apartment community runs move-in specials or discounts, consider implementing a pop-up feature on your website of the special offer. This pop-up could fire after an allotted time is spent on the site or be ideally situated at the top of the homepage.
A pop-up is a type of CTA (call to action) that can attract your site visitors to take an action such as scheduling a tour or filling out an application because of the special offer running during that month. Be sure to provide a contact button or a form within the pop-up that prospects are about to put in their information.
2. Virtual Tours
Now more than ever digital capabilities are vital to apartment marketing. With the cause for maintaining the practice of social distancing due to the coronavirus pandemic, physically touring a community may not be within some of your prospect’s safety measures.
However, virtual tours are ways potential renters can “tour” floor plans and other areas around your community from their own device, without physically being on the property.
Adding virtual tours can even increase your leads. A study showed that apartment listings with virtual tours received 87% more views with those that didn’t. More views = more leads. A virtual tour feature is a must-have for apartment website design!
3. Resident Testimonials
Nothing showcases your community better than your residents’ positive experiences living there. Featuring resident testimonials within your apartment website design is free advertising from a credible and unbiased source.
In addition, resident testimonials build social proof which is when people make a decision based on what other people do. Posting positive reviews and experiences throughout your website can position your community above your comps, driving more scheduled tours which in return increases leads and leases.
Add your positive resident testimonials and reviews throughout different pages of your site such as your amenities, floor plans, and image gallery pages. They can also be used to break up large bodies of text to optimize your apartment website design.
4. Interactive Site Map
Enhance your prospect’s user experience on your website by integrating an interactive sitemap into your floor plan page designs.
An interactive sitemap is a must-have user-friendly feature that allows prospects to easily navigate between the community and floor plan interiors and exteriors as they click on different areas of the apartment community map. Give your site visitors a sense of perspective as they choose their home with an interactional map of your community! And give you a leg up on the competition. 🙂
5. Live Chat Capability
Live chat capabilities on your site is the new standard for apartment website design and a feature you must have.
Why? The multifamily industry requires immediate responses to the questions prospects may have. You need to provide information quickly on questions about floorplans, pricing, amenities, and etc. Live chats enable potential renters to get the necessary answers and successfully move forward through the renter’s journey.
Additionally, you can integrate a chatbot to do the grunt work and instantly respond with standard answers to common questions!
6. Image Gallery Portfolio
Your apartment website design should feature an image gallery that displays the lifestyle of your community. An image gallery is essentially your community portfolio, meaning you should continually be updating and refining it to give site visitors the best version.
The images you choose to incorporate should be high-quality and professionally done. Each photo needs to draw attention to details such as your exclusive amenities and apartment features.
Showcase the culture your community establishes through your images. It’s a priceless feature that creates characterization and differentiates your property from another.
7. Neighborhood Hotspots
A feature you must have for your website design is a neighborhood hotspot. This hotspot is an interactive location software integration. It lets potential and future residents know local hotspots such as restaurants, shopping, entertainment, schools, etc.
Provide prospects with a user-friendly tool that gives them access to view your city and neighborhood from the convenience of your own website. No longer do they have to go to Google maps to see what’s located around your community! It’s available on demand.
8. Community Blog
One of the best ways to engage and establish relationships with your prospects is by creating conversations through active and informative blog content. Adding a community blog may be just what your apartment website design needs!
Blogging on apartment websites reaps a ton of benefits including driving significant organic traffic to your site, relationship building, and lasting marketing value.
Ideas for content on your blog could include but is not limited to:
- Community events
- Best local restaurants and shops
- Facts about the city
- Places to visit within the city
- Information about your apartment community
For more info about blogging on your apartment website, check out this blog post to weigh out the pros & cons!
9. High-quality Video Content
Video content is no longer a want, it’s a need within the multifamily industry. Photos can only do so much to effectively portray your community. Video content can be used to tell a story about your community by presenting the lifestyle.
Hire a videographer to capture aesthetic video content of your floor plans, property exterior, amenities, other settings. Display the video features throughout your website design and watch your brand come to life!
10. Guided Guest Card
The final feature to consider for your website design is a REPLI specialty. Your potential renter may be spending more time browsing than actually finding the information they need. Take the guesswork out of visitor browsing and guide them to where they need to be with a guided guest card.
Guided guest cards are icons on the bottom of the page that follow site visitors along their website journey. At any time, a visitor can click on one of these icons to take them to fill out an application, schedule a tour, or view a floor plan.
Add this feature to help prospects easily navigate your website design and painlessly get to the needed information in order to make a decision.
Now that you know REPLI’s top 10 apartment website design features, it’s time to get to work on yours!
You might seem a little overwhelmed by the process. That’s to be expected! Let us handle it for you by being your digital marketing partner. We’ll do the heavy lifting for you.
Contact us today for a free consultation! We’d love to talk with you about what REPLI can do for your community from lead to fully leased. 🙂
Taylor Boyd is a digital marketing specialist with REPLI.
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