5 Tips for Reposting Resident Content on Social Media

Have you ever decided to purchase—or to not purchase—something after reading reviews? Your decision was influenced by another person’s experience. In marketing, that’s the power of user-generated content. 

Your apartment’s social media content demonstrates authority, and resident-generated content demonstrates authenticity. Combine the two for the perfect social media strategy. 

According to one study , user-generated content (UGC) is 76% more trustworthy than branded advertising. Resident content is not only social proof for your apartment – it’s free too!

If you want to learn more about social proof for apartment marketing, check out this blog.

It’s time to use resident content to leverage your 2021 apartment marketing strategy! This blog post will provide you with the guidelines for boosting your apartment resident content and reposting resident content legally and creatively. 

Let’s dig in.

How to Boost Resident-Generated Content for Your Apartment Community

Resident content isn’t something you can create whenever you want. It’s content your residents create on their own. It can be videos, pictures, reviews, comments, and testimonials about the apartment community. The question is: how can you get your residents to generate more content for you? 

Guidelines on Reposting Resident Content

1. Ask for Permission 

Using other people’s photos without permission can get you into big trouble. Even if your residents tag your apartment community or use your hashtags, by default, content copyright always belongs to the original creators. 

Most people love to have their content shared on a more influential account. According to Crowdriff ,  65% of people will grant permission to use their photos within 24 hours. 

Direct message or comment under their post to ask permission – always, ALWAYS do this first!

2. Use High-Quality Image or Video

Images have an emotional impact on us instantly. And with today’s technology and advancements, there is lots of really great visual content out there. 

So, if your residents see a low-quality picture or video, they will notice. High-quality images and videos are key when reposting.

To share high-quality resident content, ask your residents for original content or use apps to help download high-quality photos and videos. 

Here are some apps you can use to download high-quality images from Instagram:

3. Give Your Resident Photo Credit

Tag the person in your post, in addition to mentioning them in the caption. This is the best way to give your residents credit for their amazing content. It increases the chance of engagement and boosts interactions with the creator. 

Resident content can be easily missed by your prospects because they don’t see your apartment community being tagged. Reposting your resident content not only puts it in front of your prospects but also demonstrates the close relationship between the community and its residents. 

4. Add Your Brand Personality

Each apartment community has its theme colors, logo, and branding. Adding simple modifications without altering the content dramatically adds to your brand personality and keeps the content uniform. 

Ensure the original creator knows ahead of time if you make any changes to their post! 

5. Combine Resident Content with Your Own Organic Content

Reposting resident content doesn’t have to be limited to the original creator’s work. Put your own spin on it!

In addition to adding your own branding, throw in some relevant and unique selling points of your apartment community in the caption of the repost.

For example, if a resident leaves a review praising the apartment location, repost and add more information about the neighborhood in the caption!

User-generated content will have a big place in apartment marketing for 2021 – don’t miss out on the opportunities! Check out our post on the top digital marketing trends of the year. 

And if you want to learn more about social media ideas, check out our blog on 15 Apartment Social Media Ideas That Work.