As an apartment community, you’re in constant competition with other communities. Your goal is to make your community stick out from the others. And what’s one way to do this? Great apartment photography!
According to HubSpot, it takes us 10 seconds to process text, but images have a mental and emotional impact on us instantly. This means that every time a prospective renter looks at your apartment photos, they experience an impact immediately. Whether this impact is memorable in a good way or a bad way depends on the quality of your photos.
In this blog post, we’ll show you what good apartment photography looks like and how you can do it too!
Highlight Your Apartment’s Best Features
Apartment photography is all about showing off what you’ve got. Your photos could be the first impression on a potential renter, so you have to make it count. Choose your very best amenities, capture all the important rooms in the unit, and don’t forget about the outside!
Here’s a list of rooms and areas in your community that potential renters like to see the most:
- Living Room
- Outdoor spaces
What This Looks Like In Action
A great example of a community capturing their best features is this complex in Tampa. Not only do the photos showcase all the important rooms – the bedrooms, bathrooms, living room, kitchen, and amenities – but there are multiple variations of each.
From different angles to different decor and features, nothing is left uncaptured.
Prepare the Setting
Once you’ve chosen which features to highlight, it’s time to tidy up! Your apartment photography should be clean from any unwanted objects or out of place items – no matter how small. Before your photographer arrives, walk through the areas that will be photographed to clean up and make sure everything is in its place.
Look for dirt or dust on surfaces like kitchen counters, coffee tables, and mirrors. Pick up any items from the photo shoot or from past showings that are cluttering up the space. And finally, make sure everything is organized to make the setting look clean, spacious, and decorative.
Use the Weather to Your Advantage
Grey and gloomy isn’t the ideal environment for taking pictures, and it’s a wonder what some natural light can do! Instead of letting the weather decide how your photos will turn out, use it to your advantage.
Take your photos in the summertime when leaves still decorate the trees and natural light is abundant. If you live in a warmer area, choose a day and time when the sun is shining brightest so you can squeeze as much natural light into your photos as possible.
Weather in Apartment Photography
Looking at the Tampa apartment community’s photography again, you can see how light and airy the spaces look. That’s because a lot of the photos are drawing in sunlight and shadows!
If you’re taking photos of the exterior, sunlight and warm weather are doubly important. This photo of an apartment community in North Carolina showcases a beautiful outside view of trees, green grass, and warm sunshine. It just wouldn’t be the same in the fall or winter.
Hire a Professional Photographer
With today’s technology, a nice camera is just a button away for almost everyone. And while our smartphones may have decent to great cameras, it’s not enough for good apartment photography. Lighting, angles, and editing play a huge role in the final product, and not everyone has the ability to make it work quite like professional photographers do.
Professional photographers intuitively know how to make lighting work to their advantage, they possess the proper equipment to keep photos leveled, and they can use a familiar editing software to put on the final touches.
If you’re in need of professional photography but not sure where to start, we’re here to help! Check out REPLI’s creative & photography services.
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