One of the most important things to your potential renter is the neighborhood your apartment community resides in. To be exact, it’s the second-most top of mind desire, right under the price.
Under a conducted study, 52% of renters said the neighborhood was the first thing they take note of during their search of apartment communities.
Adding a neighborhood page needs to be a top priority when it comes to your website layout. In this post, we’re going to walk you through the benefits of having a neighborhood page, as well as the must-have content to include.
Let’s get down to business!
What’s so important about a neighborhood page anyway?
Right off the bat, a neighborhood page practically shows your prospect where your community is located and what surrounds it. It answers the question, “Could I see myself living in this neighborhood or town?” almost immediately.
Over half of renters place more importance on the location of the apartment complex than the floor plan units. Having a page that houses all the information about the surrounding neighborhood makes it easier for your prospects to narrow down their leasing decision.
Moreover, your neighborhood details will be in a central place for your users. There would be no need for potential renters to roam to and from different websites and Google searches in hopes of finding localized information. It will all be accessible via your apartment’s website!
Finally, your neighborhood page will significantly improve your local SEO. The content within the page will be sprinkled with local keywords such as the city, address, nearby businesses — keywords that your target renter is searching for.
These keywords are going to help users find your apartment community faster. Plus, it will make the chances of your website to rank at the top of the SERPs exceedingly higher.
Shall I go on or can you start to see the whole picture? 🙂 Your website needs to be beaming with content and keywords about your location to get the traffic results you’re hunting after.
Neighborhood Page Must-Haves:
Now that you understand the importance of having a neighborhood page, let’s move on to uncovering must-have features and content that should be incorporated throughout the page.
The local content on your neighborhood page will build credibility with your audience as well as foster link building increasing your SEO rankings for the page and/or website. Below you’ll find our top topics to focus on!
One of the first additions should be integrating a Google Map. This is a feature that can easily be integrated onto the page for users to quickly observe where your apartment community is located in addition to the surrounding areas. Google map integrations are also user friendly; prospects can click into the map, zooming in and out to view the location specifics.
This may seem obvious, nonetheless, it is worth noting that you need to have your address listed on your neighborhood page. REPLI views apartment websites every day, and we come across many communities that have their address hidden at the very bottom of the site. Adding your address to your page will help users easily pinpoint your community’s location. Plus, it will greatly improve your local SEO.
Nearby Shopping, Dining, & Entertainment
Your prospects want to know what’s around your community. They are interested in nearby shopping centers, restaurants, and means of entertainment & recreation such as parks, museums, arenas, etc. Providing users with local establishments gives them everything they need to know about your neighborhood, furthering their attraction and excitement.
School Districts & Universities
Last but not least, your prospects want to know about the schools and nearby colleges in your area. Many of your target renters may either have young children and are curious about the school district. Or they are young adults who are commuting to a nearby university. Listing the school district and nearby colleges gives your site visitors all the information they are looking for without having to open another search tab. Your apartment website becomes a one-stop-shop for all location details and specifics.
If you made it to the end of this post, you are now an expert on neighborhood pages for apartment websites! From the importance of the page to what content you need to include to be successful, you are ready to take on this task with flying colors.
Want to know more about local SEO and the value of neighborhood pages? Contact us today to talk to one of our SEO experts!
Taylor Boyd is a digital marketing specialist with REPLI.
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