9 Instagram Caption Ideas to Level Up Your Social Media Game

To make the most out of your property’s Instagram page, it’s important to think strategically about posts with goals in mind. While Instagram is mainly a photo-sharing app, the best posts contain great photos and relevant captions that stand out to your followers.

If you’re looking for some Instagram caption ideas and inspiration, we’ve got you covered with 9 Instagram captions separated into 3 strategic goals of driving traffic to your website, building your brand on Instagram, and engaging your community.

Goal 1: Driving Traffic to Your Website

Potential renters may use Instagram to find their new home, so show off your property! Take multiple photos of your model units, amenities, and community spaces and use Instagram’s carousel feature to include various shots of details you want to highlight. 

In your captions, talk about your floor plans and key interior features, but most importantly include call to actions in order to drive potential renters to your website to learn more about what they saw on the property’s Instagram page.

Captions

• Imagine yourself living in this [number of bedrooms] apartment! Click the link in our profile to schedule a tour today.
• Like what you see? Click the link in our profile for a virtual tour to browse all our amenities and interior features.
• This [# of bedrooms] apartment could be yours! We're renting right now in [city]. Click the link in our profile for more info and to set up a tour!

Goal 2: Building Your Brand Online

Decisions about where to live involve more than what an apartment looks like. Show your community’s personality and let your audience know you care about more than just getting leases signed. Use Instagram as an opportunity to highlight the lifestyle you want to provide to your residents. 

Captions

• [Photo of Bedroom]Make your design dreams come to life in our beautiful, modern spaces. Click the link in our profile to browse our floor plans!
• [Photo of Kitchen] Fall in love with cooking when you have a gourmet kitchen right inside your home!
• [Photo of Lounge or Clubroom] Want a change of scenery? Work from our beautiful [lounge, clubhouse, computer room, etc.] with free wifi.

Goal 3: Engaging & Entertaining Your Audience

Give potential renters a taste of what it’s really like to live in your community while also engaging your current residents. Post about the surrounding neighborhood, pets (if your property is pet-friendly), the leasing/maintenance staff, and resident events.

This is a chance to create fun posts and encourage your followers in the caption to like, comment, and share your posts.

Captions

• [Photo of Nearby Neighborhood Hotspot] Check out [neighborhood highlight]! What’s your favorite part about [city]?
• [Photo of Pet] We love our four-legged friends here at [property name]! Like this post if you agree!
• [Photo of Resident Event] Drop a comment and let us know what our next community event should be at [property name]!

Don’t Forget the Hashtags

Instagram hashtags are still an effective way to get more eyes (and engagement) on your Instagram posts in 2021. At the end of your captions, add a few relevant hashtags to improve your engagement rate and build a community around your property. 

The right hashtags can put you in front of your potential renters, even if they haven’t connected with you before, so here are a few to get you started:

• #[propertyname]
• #[city]apartments
• #apartmenthunting[city]
• #apartmentliving
• #apartmentgoals
• #apartmentforrent
• #[city]living

That concludes our quick guide for writing effective and goal-oriented Instagram captions for multifamily apartments! If you’re looking for more help with creating the best social media posts for your apartment community check out our blog post on What Makes a Good Social Media Post. 

Need more help with marketing for your apartment community? Our team of experts at REPLI can help - contact us today!