6 Ways to Adapt Your Apartment Marketing Strategy for COVID-19

COVID-19 has had life-altering impacts on nearly every aspect of our daily lives. The way we shop, work, exercise, and communicate has completely transformed in a matter of weeks. So it should come as no surprise that the way we market and engage with people should change too. To help with these uncertain times, we’ve come up with 6 ways to adapt your apartment marketing strategy for COVID-19. 

Create a COVID-19 Page

To Keep Residents Informed and Improve SEO

Current and potential residents are not asking the same questions they would have had a month ago. Setting up a dedicated COVID-19 response page on your website with important updates and an FAQ section will help everyone get the answers they need. 

Be sure to address:

All of these will also help improve your COVID-19 related SEO searches and can help improve organic traffic. 

Prioritize Local Listings

To Help Current and Potential Residents Find You

Keeping your Google My Business updated is a given right now, but don’t neglect your other online listings. Yelp, your community Facebook page, and Bing are some of the most commonly overlooked listings right now. Make sure your updated office hours can be found everywhere. Tools like Reputation.com can update all listings with the click of a button. 

Be Present on Social Media 

To Build Brand Loyalty

Social media is the perfect place to connect with current and potential renters. This time should be about building connections with authentic and compassionate posts.  So during this time your social distanced employees will be able to answer questions and post updates in real-time.  

Use social media as a place to share positivity and uplifting messages. Share apartment-friendly workouts, fun family games, creative recipes, and any other tips or advice that will make life at home more enjoyable. If you do share any COVID-19 information, be sure it is factual and not based on opinion. 

Adjust Your Paid Campaigns

To Find New Leases

Many communities have made the decision to scale back their PPC or paid social campaigns. But you don’t need to bring it all to a complete halt. Instead take a deep look into your campaigns and re-allocate funds to the highest converting ad groups or keywords. You may need to adjust your ad copy to include important COVID-19 information, such as offering virtual tours, no-contact online leasing, and more. 

Open Virtual Office Hours

To Address Concerns and Sign Leases

Virtual tours and online leasing has made it possible to continue leasing even while social distancing. But extending your virtual presence by offering virtual office hours will also ensure your current residents are getting the attention they need. 

Consider opening a Zoom meeting during select hours so residents can pop in if they have questions. You can also have residents schedule FaceTime or Skype calls with a community team member. 

Host Virtual Events

To Boost Resident Engagement and Offer Support

Boosting resident engagement is crucial now that leasing is down, and with so many people alienated from their friends and family engaging with your apartment community can be a welcome relief for many. There are literally dozens of clever ways to keep your residents engaged and have them feeling supported. Here are some of our favorite virtual events: 

The important thing to keep in mind is that this time is all about compassion and clear communication. Keeping current and potential residents informed of any changes should be your top priority. You can minimize the impact of COVID-19 on your apartment community by adjusting your apartment marketing strategy. 

REPLI is always here to help. If you’d like to talk to a REPLI specialist about your COVID-19 marketing strategy, we’d love to help. 

Contact us today for help