Apartment Marketing Ideas for Summer During COVID-19

Summer is coming, and so is the peak of the moving season. COVID-19 has changed many aspects of our daily lives both personal and business; however, renter’s are still renting, and people are still moving. The show must go on! 

As you know, summer months start from June to September; warmer weather and longer daylight hours have made summer the more ideal time for people to move. Apartment hunting is on your future resident’s summer plan; therefore, mapping out your apartment marketing ideas for summer should also be on top of your marketing strategy list. 

As the hot summer leasing season quickly approaches, let’s get started with our top 5 ideas on marketing your apartment community this summer during COVID-19. 

1. Plan Social Distancing Community Events

Hosting online community events, including residents and non-residents, is a brilliant way to connect your current and attract new residents while keeping social distance. In short, events involving fun can never go wrong! 

Here are some of the top virtual events: 

Don’t forget to focus on activities that are informative and apartment-friendly!

If you are looking for ideas on engaging your residents, check out our blog on 7 Ways to Encourage Current Residents.

2. Run Social Media Giveaways

Not only use social media and hashtags to promote your community events but also run social media giveaways. It helps to attract more audiences other than your current residents and increase overall engagement. 

The giveaways should focus on summer items. For example, things like promotional sunglasses, water bottles, fans, beach balls, towels, etc. Be creative and colorful in your giveaway post. Example like :

Other suggestions for giveaways could include online streaming subscriptions like Hulu, Netflix, and Disney+ can be very beneficial to your residents during this time. Be creative and fun for your summer giveaways. Keep your audiences’ interest in mind! 

3. Provide Virtual Tours

If you are in apartment marketing, virtual tours are a must. Research showed that virtual tours help double interest in the business. As a result, virtual tours can help increase the consideration rate among your future residents by showing them your property before their physical visit. 

Apartment virtual tours not only can save time and energy for your future residents but also save them from being exhausted in the summer heat. Nothing is better than touring their future home within an AC room during a sizzling summer.

4. Inform Your Residents with Moving Tips

Moving is never the most fun thing to do. That is to say; it is time for your property manager to step in this summer moving season and share some moving tips and tricks!

Your property managers, at this point, should already be very familiar with the moving process, and they are the experts in this area. Use their knowledge to post useful moving tips on your social media platforms to help make your new residents’ summer moving process more manageable.

5. Partner with Local Businesses

Normally, we would recommend letting your apartment property set booths at local festivals. However, during this pandemic, we recommend putting more marketing efforts in partnering with local businesses instead.

Local businesses have great connections with people around the area. Being able to use resources within the community helps your apartment community build local reputation and connection. 

Keep your target audience in mind. For example, if your target audience is college students, partner with public transportation, local restaurants, and boutique clothing stores would better fit in their daily lifestyle. If your target audience is working millennials, partnering with local radio stations, grocery stores, and local gyms likely to have higher exposure towards this target segment. 

Use these apartment marketing ideas to achieve your results, attract more audiences, and leave no vacant units behind this summer! Even amidst a pandemic.

REPLI is always here to help. If you’d like to talk to one of our digital marketing specialists about your COVID-19 marketing strategy, we’d love to help.  

For more information or questions, please contact us here. We’d love to schedule a time to talk with you!