Your Guide to Apartment Hashtags That Get Results

Hashtags. You’ve heard of them, you know you should use them, but you’re not quite sure how to make them work for your apartment community. Don’t worry — you’re not alone! Even in 2025, hashtags can still be a bit of a mystery. But here’s the good news: we’re here to help you master them on Instagram and TikTok.

Hashtags have been around for over a decade, yet many marketers still struggle to use them effectively to boost engagement, grow followers, and get discovered by the right audience. But when done right, hashtags are a powerful tool to organically increase your reach and connect with potential renters on social media.

Ready to dive in? Let’s break down how you can use apartment hashtags to drive real results on Instagram and TikTok.

🧐 How to Use Hashtags That Drive Results

1. Research

Before you start using hashtags, it’s essential to do some research. Randomly adding hashtags won’t get you the engagement you’re looking for. Instead, focus on finding hashtags that align with your content and resonate with your target audience.

Here are 3 key areas to explore when researching hashtags:

• Audience: Understand what hashtags your ideal renters are engaging with. Browse their posts and comments to see which hashtags they’re using. Incorporating relevant hashtags can increase your chances of showing up in their feeds.
• Competitors: Keep an eye on what hashtags your competitors are using. Analyzing their strategies can spark fresh ideas and help you discover new, effective hashtags for your content.
• Industry Influencers: Follow multifamily industry influencers on Instagram and TikTok to see which hashtags they use. These pros already know what resonates with renters, so learn from their experience and add those hashtags to your list.

2. Relevance

Once you’ve compiled your list, it’s crucial to ensure each hashtag is relevant to your content. Misusing hashtags can hurt your credibility and even reduce your reach due to platform algorithms.

For example, if you’re showcasing a luxury one-bedroom apartment, don’t use hashtags like #TravelGoals or #Foodie, which have nothing to do with your post. Instead, focus on local and niche tags like #DallasApartments, #LuxuryLiving, or #PetFriendlyDallas if your property is located in Dallas, TX.

3. Strategize

Mindlessly dumping hashtags at the end of your posts won’t cut it in 2025. A smart hashtag strategy can significantly improve your engagement on Instagram and TikTok.

Instead of overloading your content with tags, aim for a balanced approach. Here’s an example of strategic hashtagging:

“Thinking about making the move to #LuxuryLiving? 🏡✨ Book a tour today and explore our spacious one-bedroom apartments in #UptownDallas. #PetFriendlyLiving #ApartmentTour”

On TikTok, mix trending hashtags with niche-specific ones to reach a broader audience. For instance:

🎥 Video idea: Post a tour of your amenities with the hashtags:

• #ApartmentLiving
• #LuxuryApartments
• #TikTokMadeMeTour
• #DallasRentals
• #ApartmentHacks

4. Quantify

When it comes to hashtags, quality is more important than quantity. While Instagram allows up to 30 hashtags per post, research suggests using just 5-8 highly relevant hashtags to avoid looking spammy and boost engagement. TikTok, on the other hand, favors fewer but more targeted hashtags, often 3-5.

⭐️ Best Practices for Each Platform:

• Instagram: Use a mix of niche, local, and trending hashtags (5-8 is ideal).
• TikTok: Focus on 3-5 specific hashtags to optimize the algorithm, including one trending hashtag for visibility.

💜 Always ask yourself before adding a hashtag:

1. Does this hashtag relate to my content?
2. Will it attract my target audience?