All multifamily professionals have a common goal when it comes to their online advertising – leads. Despite most communities using at least one ILS and one advertising platform – like Facebook or Google Ads, many feel that they are unable to produce enough leads, either in quality or quantity.
But we’re willing to bet that you’re bringing in the clicks, but not ultimately converting those clicks into leads. That’s where you are missing out.
While clicks and click-through rates are essential, many skip out on managing their conversion rates, which means you could be allowing quality leads to slip right through your fingers.
If your campaigns have high click-through rates and many clicks, but only a few conversions, then you should focus on optimizing for conversions.
While there are many aspects to conversion rate optimization, one of the easiest and quickest strategies is to create compelling calls to action.
A call-to-action (CTA) is an image or text that encourages visitors to your webpage, landing page, blog post, or ad to take action. The action could be anything you want it to be: request more information, download an ebook, join an email list, get an ebook, purchase an item, etc. Ideally, for apartment marketing, we want the potential renter to visit your property, and we can do this by having them schedule an appointment, filling out a form, or calling you directly.
While the most common CTA is “click here,” it’s not an effective CTA. An effective CTA gives the reader a sense of urgency that inclines them to click through right now.
Use action verbs that prompts the reader to engage with your site. Encourage people to act through special offers, discounts, or exclusive access and always use action words. For example, ”Move In During June and Get a $100 Visa Gift Card.”
Now with all of that being said here are some of our favorites – and best performing – CTA’s to help increase conversions and drive visits. These are great for websites, landing pages and ads .
While CTA’s are just one piece of any marketing strategy, it’s proven that a strong CTA has a direct impact on conversions. We strongly recommend that you test different CTA’s to see what resonates most with potential renters and provides the highest quality leads.
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Do you need help with your apartment marketing? Repli is a one-stop shop dedicated to streamlining your marketing efforts.
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