Multifamily Marketing Success Stories| Capital Square Living x Repli | Navigating Corporate Website Transformations
Explore a comprehensive customer success story featuring a dialogue between Emma Mae Sheedy, Marketing Manager at Repli, and Ryan Perez from Capital Square Living. Ryan shares the genesis of their partnership, key projects, and outcomes, particularly focusing on a demanding website launch completed within an aggressive 90-day timeline.
Introduction: Partnership Between Capital Square Living x Repli
These narratives not only reflect the successful outcomes of specific projects but also illustrate the ongoing, strategic partnership that helps both entities thrive in the multifamily industry. This blog is a must-read for industry peers looking to understand the impact of a strong client-vendor relationship and the power of advanced digital solutions in overcoming business challenges.
In the fast-paced world of multifamily real estate, a digital presence is more than just a convenience—it's a necessity. Recognizing the urgent need to expand their online identity, Capital Square Living embarked on an ambitious journey to create a corporate website. Faced with a formidable deadline of just 90 days and after several rejections from other potential partners, Ryan Perez found the solution in Repli, known not only for their technical skills but also for their capability to deliver under pressure.
The Challenge: A Tight Timeline.
The project kicked off with a clear yet daunting goal: to launch a fully functional, aesthetically pleasing, and user-friendly corporate website within a three-month timeframe. This initiative was not just about aesthetic redesign but also about enhancing functionality, improving user experience, and integrating advanced features that cater to both potential and existing clients and stockholders.
"[Repli] could do anything A to Z, whatever you could imagine they could bring to life. That's really what set them apart. You know, they did caution about the timeline and we walked through that very carefully. But never once did they say no., they were game. They were amped up, they were ready to meet the challenge. And Repli did more than that. They absolutely 100% delivered on it."
| Ryan Perez, Executive Vice President at Capital Square Living
Strategic Planning and Execution.
From the onset, Repli and Capital Square Living committed to open communication and meticulous planning. Weekly check-ins and real-time updates ensured that every milestone was rigorously monitored and any deviations from the plan were promptly addressed.
Over the three months, seven major milestones marked the project's progress from conception to launch. Each milestone represented a significant phase of the project, showcasing the dedication and hard work of all teams involved and underscoring their commitment to meeting the deadline.
Overcoming Obstacles.
While the journey of redesigning the website was filled with just a few technical challenges and edits, a significant focus was also placed on optimizing the site for search engines. The Repli and Capital Square Living teams worked diligently on SEO strategies, from alt-text image optimization to meta descriptions and keyword integration, ensuring that the site was not only functional but also visible and competitive in search engine rankings.
The integration of a custom content management system (CMS) tailored to the specific needs of Capital Square Living was another hurdle. This CMS was crucial for enabling non-technical staff to effectively manage website content post-launch, but integrating it posed its challenges.
Effective communication was the find bit that held the project together. Regular updates and honest dialogues ensured that both teams were aligned at every step. Each party held the other accountable, creating a dynamic where delays and issues were addressed promptly, preventing small setbacks from derailing the project timeline. By maintaining a commitment to transparency and accountability, both teams were able to navigate these obstacles successfully, demonstrating that effective collaboration is as much about communication as it is about technical expertise.
The Launch: Triumph Under Pressure.
The culmination of intense collaboration, expert management, and relentless dedication was a successful launch, on time and to specification. The new website not only reflected Capital Square Living's brand identity but also offered enhanced functionality with faster load times, improved security features, and a mobile-responsive design.
"The Capital Square Living team was incredibly helpful and great to work with. They were very good at getting us what we needed to ensure we stuck to our strict timeline. The relationship our teams have built continues to stay strong."
| Darian McCoy, Manager of Web Services at Repli
Looking Forward.
As we continue to support Capital Square Living, we look forward to further enhancing their digital capabilities and supporting their growth in the multifamily industry. An integral part of our ongoing support is the efficient and user-friendly support system that Ryan Perez highlighted.
"I think that Repli has streamlined the support process, and they've made it easy in a way that I simply go to a website, input a support ticket. Then get a copy of that ticket so I know that they've received it. I know when it's been assigned to a support person, and I also know oftentimes within 24 hours when that ticket has been completed."
| Ryan Perez, Executive Vice President at Capital Square Living
This system not only ensures quick and effective resolution of any issues but also exemplifies our commitment to providing continuous support and developing long-term relationships with our clients. By maintaining this robust support system, we aim to ensure that Capital Square Living's website remains dynamic, secure, and aligned with their evolving business needs.
Strong Endorsement: Ryan Perez Recommends Repli as a True Partner.
The 90-day website turnaround project by Repli for Capital Square Living stands as a testament to what can be achieved with a clear vision, strong partnership, and an unyielding commitment to goals. It’s a clear demonstration of how agile methodologies and customer-centric approaches can transform digital challenges into remarkable successes. This strong testimonial reflects the successful and dynamic partnership between Capital Square Living and Repli, showcasing how essential a reliable vendor partnership is to thriving in the multifamily landscape.
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