There’s a chill in the air, pumpkin spice is everywhere, and the countdown to candy and costumes has begun. With the pools closed and leasing season winding down, many apartments struggle to connect with their current residents and prospects. That’s why we’ve pulled together our favorite fall marketing ideas for apartments to help you make the most out of the season. 

7 Fall Marketing Ideas for Apartments

Eat, drink and be scary with these creative apartment marketing ideas for Fall and Halloween!

Thanks-a-Latte Care Package

Why not kick-off the season by thanking your current residents? A box of pumpkin spice latte or hot chocolate mix will be well-received by your residents. 

Organize a Trick-or-Treat Event

Take trick-or-treating to the next level and host a family-friendly event. You could host a small party, pass out candy, and even find ways to get adults in on the fun.

Host a Halloween Pet Contest

Do you have a pet-friendly community? Host a contest on your Instagram or Facebook by getting residents to post a picture of their furry pal in a Halloween costume. Winners can be selected on the number of likes. Not only will you boost your social media engagement, you’ll get tons of cute pet pics to swoon over. 

Sponsor a Local Fall Run 

Local charity walks or runs can be the perfect place to meet potential residents. You can hand out water bottles, bags, shirts, towels and more with your apartment’s information. Encourage residents or your team to organize a team and have them all wear t-shirts with your apartment information. 

Haunted Open House

Become the ghostess with the mostest and host a haunted open house. Turn a couple of vacant units into a haunted house and host ghastly tours for your current residents and the local community. Don’t go overboard with your hauntings or you may scare off some residents. 

Themed Resident Nights

Get your residents into the fall mood with some exciting themed resident nights. Here are a few suggestions to get you started: 

• Pumpkin Carving – Give ‘em pumpkin to talk about with a pumpkin carving night. Fun for the whole family! 
• Costume Contest – Who doesn’t love a costume contest? Encourage residents of all ages to participate by offering prizes for various categories – Most Original Costume, Best Group Costume, Scariest Costume, Cutest Costume, etc. 
• Trick or Treat Yo’Self Night – Who says self-care and Halloween are mutually exclusive? Some face masks and a scary movie make for a night of self-care and scares. 
• Trick or Tequila Night – Host a Halloween-themed DIY cocktail night. Find some cute haunted drinks and have your residents build their own 21 & over drinks.

Door Decorating Competition

Another great social media photo op – a door decorating competition. Encourage residents to decorate their doors, post an image on their social media, and offer some great prizes. Get gift cards from popular local businesses or restaurants to build excitement. 

Say good-bye to the leasing dead season! Fall and Halloween-themed resident events are a great way to get the buzz going about your community. Not only can you boost resident retention, but you may also entice some new residents with your fun and active community. After all, the only thing that should be dead this season is the ghosts. Boo!