Top 5 Social Media Strategies for Multifamily Communities to Attract Renters in 2025

2. Elevate Your Visual Game

When creating social media posts for your multifamily apartment community, it's important to focus on eye-catching visuals that will grab your audience's attention and tell your community's story. After all, even the best-written caption can fall flat if it's paired with a low-quality or irrelevant visual. In 2025, renters expect high-quality, eye-catching imagery. The best ways to incorporate visuals is to:

• Leverage New Formats: Incorporate video tours, AR elements, or interactive posts.
• Showcase Authenticity: Use lifestyle-focused content that reflects the true experience of living in your community.
• Use High-Quality Assets: Ensure your visuals are crisp, engaging, and optimized for each platform.

3. Capitalize on User-Generated Content (UGC)

The truth is, people, want to see how they would genuinely connect, engage with, and experience an apartment community. Potential residents are more willing to trust current residents than to trust your promotional content of it. User-generated content builds trust and creates authenticity, which are crucial for connecting with today’s renters. Here's how to easily embrace UGC:

• Encourage Residents to Share: Run campaigns where residents post photos or stories with branded hashtags.
• Showcase Events and Amenities: Feature UGC from community events, such as yoga classes or pool parties.
• Utilize Reviews: Highlight positive reviews and testimonials across platforms for added credibility.

4. Maximize Engagement with Interactive Strategies

Maximizing engagement on social media channels not only helps the algorithm connect you to your target audience but also expands your reach to potential audiences. It is important to create content that resonates with the audience, while also encouraging them to interact with the post whether it’s through likes, comments, or shares. We've found these to be the most effective ways to boost engagement:

• Ask Questions: Pose fun or thought-provoking questions in your captions to encourage comments.
• Use Platform Tools: Create polls, quizzes, and Q&A sessions on Instagram Stories or LinkedIn posts.
• Respond Promptly: Engage with comments, shares, and direct messages to keep conversations going.

5. Incorporate Strong Calls-to-Action (CTAs)

Finally, include call-to-actions (CTAs) in your social media posts. This is a crucial part of successful content. You may have a beautifully crafted post that appeals to your audience and engages them in conversation, but what is the next step you would like them to take? 

By creating content showcasing the unique features and benefits of the community without incorporating CTAs, followers are unlikely to visit the community's website or schedule a tour. You have to guide them in taking the next step - an action. Here's what you'll need to keep in mind when writing CTAs:

• Make CTAs Clear and Actionable: Examples include “Schedule a Virtual Tour Today!” or “Explore Available Units.”
• Match CTAs to Content Goals: Use CTAs that align with the purpose of each post—e.g., “Tag a friend looking for a new home!” for engagement-focused posts.
• Use Links and Buttons: Ensure CTAs are linked to specific landing pages to simplify the user journey.

Your Social Media Glow-Up Starts Now! 💅

Congrats, you’ve just unlocked the secrets to creating social media magic for your apartment community! Whether you’re snapping scroll-stopping visuals, starting meaningful conversations, or getting creative with user-generated content, these tips are your golden ticket to standing out and wowing potential renters.

Now it’s time to take your strategy to the next level. Ready to audit your current efforts and find out what’s working (and what’s not)? Download our How to Conduct a Social Media Audit ebook—it’s your ultimate guide to refining your approach and building a social media strategy that shines!

Here’s to making your community unforgettable—one post at a time. 🎉