6 Ways a Multifamily Chatbot Benefits Your Prospective Renters

In multifamily, you have to think about the needs and wants of your prospective renters. One of those needs is, undoubtedly, instant and easy communication. With a multifamily chatbot on your website, your prospective renters have the answers to anything at any time. 

What is a Chatbot?

A chatbot is an artificial intelligence that is able to simulate a human conversation. The chat boxes or bubbles appear on a website when you visit, typically in the bottom corner of the webpage. They’re programmed to know about certain subjects and are able to have a conversation in a natural, human way.

6 Ways Chatbots Benefit Prospects

1. Provide Instant Communication & Response

In today’s technology-centered society, people have grown to expect a lot from a brand. And one of those expectations is that brands provide instant responses to their questions. Chatbots are programmed to do just this – they’re already loaded up with the information the prospective renter is requesting, so they can process and answer in a matter of seconds. 

To learn more about what features your apartment website should have, check out this blog post !

2. Streamline the Apartment Search Process

The renter journey is different for every prospective renter, but you still want each and every journey to be as seamless as possible. Chatbots streamline the process by making it easier to schedule a tour or apply for an apartment – they help the prospect every step of the way.

According to G5 , with multifamily chatbots becoming smarter over time, they will eventually be able to close 80% of customer interactions without a human ever intervening.

3. Eliminate the Need for Phone Calls

These days, no one wants to pick up the phone and call someone. Especially with younger generations, they prefer to find their answers online rather than through a phone call. Chatbots offer a natural, conversation-like experience that resembles instant messaging – which Milliennials and Gen Zers will appreciate much more.

4. Available 24/7

Unlike your leasing staff, chatbots are working around the clock to ensure timely and accurate answers to any questions your prospective renters may have. Many prospects will be searching for apartments and making inquiries before or after work, when your leasing office is closed. Chatbots are there to help during these times.

5. Remember Every Renter 

While humans may not be able to remember each and every prospective renter they talk to day in and day out, chatbots can! They’re programmed to record the information they learn about each person they talk to, so when that prospect comes back, the chatbot remembers them and where they are in their renter journey.

6. Can Connect to Leasing Agents

As with all technology, chatbots have their downsides. Because they can only provide information they’re programmed to know, they may not be able to decipher or answer certain inquiries. When this happens, the chatbot can offer a way for the prospective renter to talk to a human leasing agent.

Need help implementing an effective multifamily chatbot on your apartment website? Contact our marketing experts today!